2nd Family
Source filing: WI · filed 2026-03-27
Item 5 — Initial franchise fee
$60,000 [p.8 · WI · 2026-03-27]
Item 6 — Recurring fees (royalty & advertising)
| Royalty Fee | 5.5% of Gross Revenue, with a minimum royalty in the following amounts: Months 10-12, $800 monthly, for all territories you own; Months 13-24, $1,500 monthly, for all territories you own; Months 25-36, $2,500 monthly, for all territories you own; Months 37+ and successor term, $2,500 monthly, for each territory you own [p.9 · WI · 2026-03-27] |
|---|---|
| Required Minimum Expenditure for Local Marketing and Advertising | During the first ninety (90) days of operation, you are required to spend at least $10,000 on grand opening marketing activities. For months 4-12, you are required to spend [p.9 · WI · 2026-03-27] |
| System Marketing Fund Contribution | The greater of $500 or 1% of Gross Revenue. Up to 2% of Gross Revenue. [p.10 · WI · 2026-03-27] |
| Advertising Cooperative | Currently, Not Assessed Up to one-half of your required minimum local advertising expenditure. [p.10 · WI · 2026-03-27] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$119,825 [p.16 · WI · 2026-03-27] – $217,500 [p.16 · WI · 2026-03-27]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 5 [p.45 · WI · 2026-03-27] |
|---|---|
| Franchised outlets at end of year | 24 [p.45 · WI · 2026-03-27] |
| Net change in franchised outlets | 19 [p.45 · WI · 2026-03-27] |
| Transfers | 0 [p.46 · WI · 2026-03-27] |
| Terminations | Not disclosed |
| Non-renewals | Not disclosed |
| Ceased operations (other) | Not disclosed |
| Company-owned outlets at end of year | 1 [p.45 · WI · 2026-03-27] |
Item 19 — Financial performance representation
Headline cohort
All Territories Open 2023-2025 (5 territories with full-year 2025 data) · January 1 – December 31, 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 5 [p.40 · WI · 2026-03-27] | $1,726,053 [p.40 · WI · 2026-03-27] | $1,583,533 [p.40 · WI · 2026-03-27] | $3,128,157 [p.40 · WI · 2026-03-27] | $530,620 [p.40 · WI · 2026-03-27] |
All disclosed cohorts (4)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| All Territories Open 2023-2025 (5 territories with full-year 2025 data) January 1 – December 31, 2025 |
5 [p.40 · WI · 2026-03-27] | $1,726,053 [p.40 · WI · 2026-03-27] | $1,583,533 [p.40 · WI · 2026-03-27] | $3,128,157 [p.40 · WI · 2026-03-27] | $530,620 [p.40 · WI · 2026-03-27] |
| All Territories Open 2023-2025 (5 territories) January 1 – December 31, 2024 |
5 [p.40 · WI · 2026-03-27] | $1,445,546 [p.40 · WI · 2026-03-27] | $516,960 [p.40 · WI · 2026-03-27] | $2,815,000 [p.40 · WI · 2026-03-27] | $343,110 [p.40 · WI · 2026-03-27] |
| All Territories Open 2023-2025 (5 territories) January 1 – December 31, 2023 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Territories First Opened in Calendar Year 2025 2025 (partial year from open date) |
5 [p.44 · WI · 2026-03-27] | Not disclosed | Not disclosed | $45,576 [p.44 · WI · 2026-03-27] | $6,592 [p.44 · WI · 2026-03-27] |
“This financial performance representation is a historic representation based on the past performance of our affiliate-owned and franchised operating territories as of December 31, 2025, our fiscal year end.” [p.40 · WI · 2026-03-27]
Extraction notes
- Item 7 totals were extracted with model assistance and verified against the cited page.
- The headline cohort's description does not explicitly state the population is franchised outlets — population not verified.