The Designery
Source filing: WI · filed 2026-05-04
Item 5 — Initial franchise fee
$59,900 [p.15 · WI · 2026-05-04]
Item 6 — Recurring fees (royalty & advertising)
| Royalty Fee(2) | See FDD [p.18 · WI · 2026-05-04] |
|---|---|
| Brand Fund Contribution(2) | See FDD [p.18 · WI · 2026-05-04] |
| Local Advertising Requirement(3) | See FDD [p.18 · WI · 2026-05-04] |
| Regional Advertising and Promotional Cooperative | See FDD [p.20 · WI · 2026-05-04] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$223,739 [p.34 · WI · 2026-05-04] – $463,439 [p.34 · WI · 2026-05-04]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 73 [p.75 · WI · 2026-05-04] |
|---|---|
| Franchised outlets at end of year | 89 [p.75 · WI · 2026-05-04] |
| Net change in franchised outlets | 16 [p.75 · WI · 2026-05-04] |
| Transfers | Not disclosed |
| Terminations | Not disclosed |
| Non-renewals | Not disclosed |
| Ceased operations (other) | Not disclosed |
| Company-owned outlets at end of year | 0 [p.75 · WI · 2026-05-04] |
Item 19 — Financial performance representation
Headline cohort
Accepted Contract Amount in 2025 for Franchised Businesses with 12 Full Months of Operation In 2025 - Designery Franchisees with Showroom Open During 2025 Reporting Period · January 1, 2025 through December 31, 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 8 [p.71 · WI · 2026-05-04] | $1,024,011 [p.71 · WI · 2026-05-04] | $1,133,072 [p.71 · WI · 2026-05-04] | $1,883,892 [p.71 · WI · 2026-05-04] | $456,504 [p.71 · WI · 2026-05-04] |
All disclosed cohorts (3)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| Accepted Contract Amount in 2025 for Franchised Businesses with 12 Full Months of Operation In 2025 - Designery Franchisees with Showroom Open During 2025 Reporting Period January 1, 2025 through December 31, 2025 |
8 [p.71 · WI · 2026-05-04] | $1,024,011 [p.71 · WI · 2026-05-04] | $1,133,072 [p.71 · WI · 2026-05-04] | $1,883,892 [p.71 · WI · 2026-05-04] | $456,504 [p.71 · WI · 2026-05-04] |
| Job Size Statistics for Franchised Businesses with Operation During the 2025 Measurement Period - Summary Job Statistics January 1, 2025 through December 31, 2025 |
32 [p.73 · WI · 2026-05-04] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Proposals Created from 2023 through 2025 - 2025 Franchisee Proposal Created Value January 1, 2025 through December 31, 2025 |
89 [p.74 · WI · 2026-05-04] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
“Accepted Contract figures are derived from our Business Management and Technology System, for when a customer accepts a work order.” [p.71 · WI · 2026-05-04]
Extraction notes
- One or more Item 19 figures failed source verification and were removed.
- Item 7 totals were extracted with model assistance and verified against the cited page.