Appell Striping
Source filing: WI · filed 2026-04-30
Item 5 — Initial franchise fee
$5,000 [p.9 · WI · 2026-04-30]
Item 6 — Recurring fees (royalty & advertising)
| Royalty | 8% of the Gross Sales on all jobs, (except for on National Accounts, which will be 15% of Gross Sales) or $500 per month, whichever is greater (the “Royalty Fee”). [p.10 · WI · 2026-04-30] |
|---|---|
| Brand Fund Contribution | 1% of the Gross Sales of your Franchised Business or $200 per month, whichever is greater (the “Fund Contribution”). [p.11 · WI · 2026-04-30] |
| Local Advertising Requirement | 2% of the Gross Sales of your Franchised Business over the preceding calendar month $500 per month, whichever is greater. [p.11 · WI · 2026-04-30] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$224,907 [p.17 · WI · 2026-04-30] – $477,178 [p.17 · WI · 2026-04-30]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 8 [p.50 · WI · 2026-04-30] |
|---|---|
| Franchised outlets at end of year | 11 [p.50 · WI · 2026-04-30] |
| Net change in franchised outlets | 3 [p.50 · WI · 2026-04-30] |
| Transfers | 0 [p.50 · WI · 2026-04-30] |
| Terminations | 1 [p.51 · WI · 2026-04-30] |
| Non-renewals | 0 [p.51 · WI · 2026-04-30] |
| Ceased operations (other) | 0 [p.51 · WI · 2026-04-30] |
| Company-owned outlets at end of year | Not disclosed |
Item 19 — Financial performance representation
Headline cohort
Reporting Franchisee Gross Sales for the 2025 calendar year (Table A) · 2025 calendar year
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 5 [p.48 · WI · 2026-04-30] | Not disclosed | Not disclosed | $794,744 [p.48 · WI · 2026-04-30] | $96,702 [p.48 · WI · 2026-04-30] |
All disclosed cohorts (1)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| Reporting Franchisee Gross Sales for the 2025 calendar year (Table A) 2025 calendar year |
5 [p.48 · WI · 2026-04-30] | Not disclosed | Not disclosed | $794,744 [p.48 · WI · 2026-04-30] | $96,702 [p.48 · WI · 2026-04-30] |
“The historical financial performance information presented in this Item 19 presents: (i) the total reported Gross Sales for the five Reporting Franchisees for the 2025 calendar year in Table A.” [p.48 · WI · 2026-04-30]
Extraction notes
- Item 20 outlet counts were extracted with model assistance and verified against the cited pages.
- Item 7 totals were extracted with model assistance and verified against the cited page.