ASP - America's Swimming Pool Company
Source filing: WI · filed 2026-04-24
Item 5 — Initial franchise fee
$40,000 [p.14 · WI · 2026-04-24]
Item 6 — Recurring fees (royalty & advertising)
| Royalty Fee (2)(3) | For each royalty period, we calculate the Royalty Fee using the Applicable Royalty Percentage. “Applicable Royalty Percentage” means: • 7% of the first $100,000 in Gross Revenue in the then-current calendar year; then • 6% of Gross Revenue in excess of $100,001 and up to $250,000 in the then-current calendar year; then • 5% of Gross Revenue in excess of $250,000 in the then-current calendar year. The Applicable Royalty Percentage will revert to 7% of Gross Revenue at the start of each calendar year. [p.18 · WI · 2026-04-24] |
|---|---|
| Brand Fund Contribution | Currently, 1% of the preceding month’s Gross Revenue. [p.18 · WI · 2026-04-24] |
| Brand Fund Materials | Our costs [p.18 · WI · 2026-04-24] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$88,695 [p.29 · WI · 2026-04-24] – $213,171 [p.29 · WI · 2026-04-24]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 392 [p.74 · WI · 2026-04-24] |
|---|---|
| Franchised outlets at end of year | 410 [p.74 · WI · 2026-04-24] |
| Net change in franchised outlets | 18 [p.74 · WI · 2026-04-24] |
| Transfers | 20 [p.75 · WI · 2026-04-24] |
| Terminations | Not disclosed |
| Non-renewals | Not disclosed |
| Ceased operations (other) | Not disclosed |
| Company-owned outlets at end of year | 0 [p.74 · WI · 2026-04-24] |
Item 19 — Financial performance representation
The filing's Item 19 contains no cohort eligible for headline presentation under this site's rules (franchised population, gross revenue/sales, annual, not a ranked subset).
All disclosed cohorts (11)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| All franchised outlets (Systemwide Sales) FY2025 FY2025 |
144 [p.68 · WI · 2026-04-24] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Active franchise territories FY2024-FY2025 same store sales FY2025 non-annual metric (not annualized) |
112 [p.69 · WI · 2026-04-24] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Top quartile territories by average gross revenue FY2025 FY2025 |
32 [p.70 · WI · 2026-04-24] | $2,117,078 [p.70 · WI · 2026-04-24] | $2,003,291 [p.70 · WI · 2026-04-24] | $4,518,150 [p.70 · WI · 2026-04-24] | $1,254,472 [p.70 · WI · 2026-04-24] |
| 2nd quartile territories by average gross revenue FY2025 FY2025 |
32 [p.70 · WI · 2026-04-24] | $848,078 [p.70 · WI · 2026-04-24] | $820,774 [p.70 · WI · 2026-04-24] | $1,208,454 [p.70 · WI · 2026-04-24] | $594,460 [p.70 · WI · 2026-04-24] |
| 3rd quartile territories by average gross revenue FY2025 FY2025 |
31 [p.70 · WI · 2026-04-24] | $475,982 [p.70 · WI · 2026-04-24] | $496,651 [p.70 · WI · 2026-04-24] | $590,245 [p.70 · WI · 2026-04-24] | $308,829 [p.70 · WI · 2026-04-24] |
| Bottom quartile territories by average gross revenue FY2025 FY2025 |
32 [p.70 · WI · 2026-04-24] | $187,849 [p.70 · WI · 2026-04-24] | $199,392 [p.70 · WI · 2026-04-24] | $302,243 [p.70 · WI · 2026-04-24] | $21,725 [p.70 · WI · 2026-04-24] |
| All 127 territories by average gross revenue FY2025 FY2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| 107 territories with QuickBooks P&L data by total average gross revenue FY2025 - Quartile 1 FY2025 |
27 [p.72 · WI · 2026-04-24] | $2,204,870 [p.72 · WI · 2026-04-24] | $2,192,937 [p.72 · WI · 2026-04-24] | $4,722,748 [p.72 · WI · 2026-04-24] | $1,283,142 [p.72 · WI · 2026-04-24] |
| 107 territories with QuickBooks P&L data by total average gross revenue FY2025 - Quartile 2 FY2025 |
27 [p.72 · WI · 2026-04-24] | $881,574 [p.72 · WI · 2026-04-24] | $840,818 [p.72 · WI · 2026-04-24] | $1,259,071 [p.72 · WI · 2026-04-24] | $606,813 [p.72 · WI · 2026-04-24] |
| 107 territories with QuickBooks P&L data by total average gross revenue FY2025 - Quartile 3 FY2025 |
26 [p.72 · WI · 2026-04-24] | $512,770 [p.72 · WI · 2026-04-24] | $512,326 [p.72 · WI · 2026-04-24] | $604,704 [p.72 · WI · 2026-04-24] | $371,233 [p.72 · WI · 2026-04-24] |
| 107 territories with QuickBooks P&L data by total average gross revenue FY2025 - Quartile 4 FY2025 |
27 [p.72 · WI · 2026-04-24] | $221,324 [p.72 · WI · 2026-04-24] | $219,307 [p.72 · WI · 2026-04-24] | $368,883 [p.72 · WI · 2026-04-24] | $37,704 [p.72 · WI · 2026-04-24] |
“Table 1 sets forth the aggregate Gross Revenue ("Systemwide Sales") reported to us and our predecessor from all franchisees whose franchised businesses were operational for any part of the year.” [p.68 · WI · 2026-04-24]
Extraction notes
- Item 7 totals were extracted with model assistance and verified against the cited page.
- A non-annual Item 19 metric was excluded from headline consideration; it is labeled, never annualized.