Big O Tires
Source filing: WI · filed 2026-06-29
Item 5 — Initial franchise fee
$17,500 [p.14 · WI · 2026-06-29]
Item 6 — Recurring fees (royalty & advertising)
| Royalty | 2% of Gross Sales to National Account Customers and Key Account Customers (as defined in Item 11), 2% of Gross Sales from the sale price of Farm Class Tires (not including installation or other service), 2% of Excess Service Department Sales and, based on the Royalty Matrix, currently between 3.5% and 5.0% of Adjusted Gross Sales (Note 2) [p.20 · WI · 2026-06-29] |
|---|---|
| “Local Fund” for advertising and related expenditures | A minimum of 4% of each month’s Gross Sales, subject to increases or reductions in certain cases (currently reduced to a minimum of 3.6% based on certain marketing programs) (Note 3) [p.20 · WI · 2026-06-29] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
Not disclosed – Not disclosed
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 461 [p.90 · WI · 2026-06-29] |
|---|---|
| Franchised outlets at end of year | 470 [p.90 · WI · 2026-06-29] |
| Net change in franchised outlets | 9 [p.90 · WI · 2026-06-29] |
| Transfers | 10 [p.92 · WI · 2026-06-29] |
| Terminations | 15 [p.96 · WI · 2026-06-29] |
| Non-renewals | 0 [p.96 · WI · 2026-06-29] |
| Ceased operations (other) | 3 [p.96 · WI · 2026-06-29] |
| Company-owned outlets at end of year | Not disclosed |
Item 19 — Financial performance representation
Headline cohort
all franchised outlets FY2025 (Part A Reporting Stores) · January 1, 2025 through December 31, 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 454 [p.86 · WI · 2026-06-29] | $2,821,056.22 [p.86 · WI · 2026-06-29] | Not disclosed | Not disclosed | Not disclosed |
All disclosed cohorts (12)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| all franchised outlets FY2025 (Part A Reporting Stores) January 1, 2025 through December 31, 2025 |
454 [p.86 · WI · 2026-06-29] | $2,821,056.22 [p.86 · WI · 2026-06-29] | Not disclosed | Not disclosed | Not disclosed |
| Top 10% of Part A Reporting Stores by Gross Revenues January 1, 2025 through December 31, 2025 |
46 [p.86 · WI · 2026-06-29] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Bottom 10% of Part A Reporting Stores by Gross Revenues January 1, 2025 through December 31, 2025 |
46 [p.86 · WI · 2026-06-29] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Top Quartile of Part A Reporting Stores by Gross Revenues January 1, 2025 through December 31, 2025 |
114 [p.86 · WI · 2026-06-29] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| 2nd Quartile of Part A Reporting Stores by Gross Revenues January 1, 2025 through December 31, 2025 |
113 [p.86 · WI · 2026-06-29] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| 3rd Quartile of Part A Reporting Stores by Gross Revenues January 1, 2025 through December 31, 2025 |
113 [p.86 · WI · 2026-06-29] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| 4th Quartile of Part A Reporting Stores by Gross Revenues January 1, 2025 through December 31, 2025 |
114 [p.86 · WI · 2026-06-29] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| all franchised outlets FY2025 (Part B Reporting Stores) January 1, 2025 through December 31, 2025 |
288 [p.87 · WI · 2026-06-29] | $2,914,184 [p.87 · WI · 2026-06-29] | Not disclosed | Not disclosed | Not disclosed |
| Top Quartile of Part B Reporting Stores by Total Income January 1, 2025 through December 31, 2025 |
72 [p.87 · WI · 2026-06-29] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| 2nd Quartile of Part B Reporting Stores by Total Income January 1, 2025 through December 31, 2025 |
72 [p.87 · WI · 2026-06-29] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| 3rd Quartile of Part B Reporting Stores by Total Income January 1, 2025 through December 31, 2025 |
72 [p.87 · WI · 2026-06-29] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| 4th Quartile of Part B Reporting Stores by Total Income January 1, 2025 through December 31, 2025 |
72 [p.87 · WI · 2026-06-29] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
“The following information is provided for the purpose of helping you evaluate the potential earnings capability of a Big O Store.” [p.86 · WI · 2026-06-29]
Extraction notes
- Item 20 outlet counts were extracted with model assistance and verified against the cited pages.
- Item 7 totals were extracted with model assistance and verified against the cited page.