British Swim School
Source filing: WI · filed 2026-04-22
Item 5 — Initial franchise fee
$59,500 [p.14 · WI · 2026-04-22]
Item 6 — Recurring fees (royalty & advertising)
| Royalty(2) | Effective date of your Franchise Agreement through December 31 of the first full calendar year after the effective date: 10% of Gross Sales [p.17 · WI · 2026-04-22] |
|---|---|
| Marketing Fund Contribution | 2% of Gross Sales [p.18 · WI · 2026-04-22] |
| Digital Advertising Program Fees(4), Consisting of SEO Fee and Digital Marketing Fee | SEO Fee: Currently $300 per month ($3,600 per year). Digital Marketing Fee: Currently, $1,416.66 per month ($17,000 per year) for a Standard Territory and $1,000 per month ($12,000 per year) for a Targeted Territory [p.19 · WI · 2026-04-22] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$122,700 [p.28 · WI · 2026-04-22] – $176,050 [p.28 · WI · 2026-04-22]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 258 [p.73 · WI · 2026-04-22] |
|---|---|
| Franchised outlets at end of year | 289 [p.73 · WI · 2026-04-22] |
| Net change in franchised outlets | 31 [p.73 · WI · 2026-04-22] |
| Transfers | 18 [p.74 · WI · 2026-04-22] |
| Terminations | 14 [p.77 · WI · 2026-04-22] |
| Non-renewals | 1 [p.77 · WI · 2026-04-22] |
| Ceased operations (other) | Not disclosed |
| Company-owned outlets at end of year | 0 [p.73 · WI · 2026-04-22] |
Item 19 — Financial performance representation
The filing's Item 19 contains no cohort eligible for headline presentation under this site's rules (franchised population, gross revenue/sales, annual, not a ranked subset).
All disclosed cohorts (6)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| 2025 Gross Revenue and Customer Performance - all outlets open 6+ months January 1, 2025 – December 31, 2025 |
244 [p.68 · WI · 2026-04-22] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Highest/Lowest-Performing Outlet for Gross Revenue by Year, 2023-2025 January 1, 2025 – December 31, 2025 |
244 [p.69 · WI · 2026-04-22] | Not disclosed | Not disclosed | $2,319,232 [p.71 · WI · 2026-04-22] | $16,769 [p.71 · WI · 2026-04-22] |
| Average Pre-2022 Outlet Gross Revenue by Quartile January 1, 2025 – December 31, 2025 |
88 [p.69 · WI · 2026-04-22] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Revenue per contracted pool 2025 calendar year 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Revenue per contracted pool 2024 calendar year 2024 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Revenue per contracted pool 2023 calendar year 2023 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
“The FTC's Franchise Rule permits a franchisor to provide information about the actual or potential financial performance of its franchised and/or franchisor-owned outlets, if there is a reasonable basis for the information, and if the information is included in the” [p.67 · WI · 2026-04-22]
Extraction notes
- One or more Item 19 figures failed source verification and were removed.
- Item 7 totals were extracted with model assistance and verified against the cited page.