Cousins Maine Lobster
Source filing: WI · filed 2026-04-29
Item 5 — Initial franchise fee
$40,000 [p.11 · WI · 2026-04-29]
Item 6 — Recurring fees (royalty & advertising)
| Royalty | The greater of 6% of your Gross Sales or $3,500 per month. (Note 2). [p.12 · WI · 2026-04-29] |
|---|---|
| Advertising Fund Contribution | Up to 2% of your Gross Sales. [p.12 · WI · 2026-04-29] |
| Regional Advertising Cooperative Contribution | An amount we designate, up to $400 per month. (Note 3) [p.12 · WI · 2026-04-29] |
| Advertising Materials | Our costs of producing advertising and promotional materials. [p.13 · WI · 2026-04-29] |
| Holdover Royalty | Our then-current Royalty, plus 2% [p.14 · WI · 2026-04-29] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$266,600 [p.18 · WI · 2026-04-29] – $965,800 [p.18 · WI · 2026-04-29]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 4 [p.49 · WI · 2026-04-29] |
|---|---|
| Franchised outlets at end of year | 2 [p.49 · WI · 2026-04-29] |
| Net change in franchised outlets | -2 [p.49 · WI · 2026-04-29] |
| Transfers | 0 [p.49 · WI · 2026-04-29] |
| Terminations | 2 [p.50 · WI · 2026-04-29] |
| Non-renewals | 0 [p.50 · WI · 2026-04-29] |
| Ceased operations (other) | Not disclosed |
| Company-owned outlets at end of year | 0 [p.49 · WI · 2026-04-29] |
Item 19 — Financial performance representation
Headline cohort
all franchised Storefronts open during 2025 (full 12 months) · January 1, 2025 – December 31, 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 2 [p.47 · WI · 2026-04-29] | $1,299,825.37 [p.47 · WI · 2026-04-29] | $1,299,825.37 [p.47 · WI · 2026-04-29] | $1,314,228.35 [p.47 · WI · 2026-04-29] | $1,285,422.38 [p.47 · WI · 2026-04-29] |
All disclosed cohorts (1)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| all franchised Storefronts open during 2025 (full 12 months) January 1, 2025 – December 31, 2025 |
2 [p.47 · WI · 2026-04-29] | $1,299,825.37 [p.47 · WI · 2026-04-29] | $1,299,825.37 [p.47 · WI · 2026-04-29] | $1,314,228.35 [p.47 · WI · 2026-04-29] | $1,285,422.38 [p.47 · WI · 2026-04-29] |
“Below is a historic representation based on the past performance of existing Storefronts, specifically, the Gross Sales for the period of January 1, 2025, to December 31, 2025, of all franchised Storefronts open during 2025.” [p.46 · WI · 2026-04-29]
Extraction notes
- Item 7 totals were extracted with model assistance and verified against the cited page.