The Coven
Source filing: WI · filed 2026-04-15
Item 5 — Initial franchise fee
$50,000 [p.10 · WI · 2026-04-15]
Item 6 — Recurring fees (royalty & advertising)
| Royalty Fee | Greater of 8% of “Gross Sales” or $800 per month (See Note 2) [p.11 · WI · 2026-04-15] |
|---|---|
| Marketing Fund Fee | 2% of Gross Sales [p.11 · WI · 2026-04-15] |
| Advertising Cooperative | Currently not collected; up to 1.5% of Gross Sales [p.12 · WI · 2026-04-15] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$228,400 [p.16 · WI · 2026-04-15] – $410,200 [p.16 · WI · 2026-04-15]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 4 [p.41 · WI · 2026-04-15] |
|---|---|
| Franchised outlets at end of year | 6 [p.41 · WI · 2026-04-15] |
| Net change in franchised outlets | 2 [p.41 · WI · 2026-04-15] |
| Transfers | 0 [p.41 · WI · 2026-04-15] |
| Terminations | Not disclosed |
| Non-renewals | Not disclosed |
| Ceased operations (other) | 0 [p.42 · WI · 2026-04-15] |
| Company-owned outlets at end of year | 2 [p.41 · WI · 2026-04-15] |
Item 19 — Financial performance representation
Headline cohort
franchised Communities with full 12-month operation in 2025 (2 outlets) · 2025 calendar year
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 2 [p.37 · WI · 2026-04-15] | $237,000 [p.37 · WI · 2026-04-15] | Not disclosed | $270,000 [p.37 · WI · 2026-04-15] | $204,000 [p.37 · WI · 2026-04-15] |
All disclosed cohorts (5)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| franchised Communities with full 12-month operation in 2025 (2 outlets) 2025 calendar year |
2 [p.37 · WI · 2026-04-15] | $237,000 [p.37 · WI · 2026-04-15] | Not disclosed | $270,000 [p.37 · WI · 2026-04-15] | $204,000 [p.37 · WI · 2026-04-15] |
| Minneapolis Community (predecessor-operated) FY2024 2024 calendar year |
1 [p.38 · WI · 2026-04-15] | $471,809 [p.38 · WI · 2026-04-15] | Not disclosed | Not disclosed | Not disclosed |
| St. Paul Community (predecessor-operated) FY2024 2024 calendar year |
1 [p.38 · WI · 2026-04-15] | $567,023 [p.38 · WI · 2026-04-15] | Not disclosed | Not disclosed | Not disclosed |
| Minneapolis Community (predecessor-operated) FY2025 2025 calendar year |
1 [p.39 · WI · 2026-04-15] | $435,979 [p.39 · WI · 2026-04-15] | Not disclosed | Not disclosed | Not disclosed |
| St. Paul Community (predecessor-operated) FY2025 2025 calendar year |
1 [p.39 · WI · 2026-04-15] | $649,793 [p.39 · WI · 2026-04-15] | Not disclosed | Not disclosed | Not disclosed |
“The remaining 2 Communities had $270,000 and $204,000 in total Gross Sales for the 2025 calendar year.” [p.37 · WI · 2026-04-15]
Extraction notes
- Item 7 totals were extracted with model assistance and verified against the cited page.