CRUNCH
Source filing: WI · filed 2026-04-29
Item 5 — Initial franchise fee
$35,000 [p.16 · WI · 2026-04-29]
Item 6 — Recurring fees (royalty & advertising)
| Royalty | 5.0% of monthly Gross Sales.(2) [p.18 · WI · 2026-04-29] |
|---|---|
| Brand Marketing Fund Contribution | 2% of monthly Gross Sales but we have the right to charge a pro rata share of actual marketing expenses instead.(2) [p.18 · WI · 2026-04-29] |
| Local Advertising | Your required monthly local advertising spend must be the lesser of: (1) 7% of Gross Sales (including revenue from [p.20 · WI · 2026-04-29] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$2,147,500 [p.27 · WI · 2026-04-29] – $5,367,000 [p.27 · WI · 2026-04-29]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 415 [p.75 · WI · 2026-04-29] |
|---|---|
| Franchised outlets at end of year | 481 [p.75 · WI · 2026-04-29] |
| Net change in franchised outlets | 66 [p.75 · WI · 2026-04-29] |
| Transfers | 31 [p.77 · WI · 2026-04-29] |
| Terminations | 1 [p.80 · WI · 2026-04-29] |
| Non-renewals | 2 [p.80 · WI · 2026-04-29] |
| Ceased operations (other) | 13 [p.80 · WI · 2026-04-29] |
| Company-owned outlets at end of year | 5 [p.75 · WI · 2026-04-29] |
Item 19 — Financial performance representation
Headline cohort
331 qualified domestic Crunch Fitness franchise locations with full calendar year 2025 operating data · 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 331 [p.69 · WI · 2026-04-29] | Not disclosed | Not disclosed | $7,614,726 [p.69 · WI · 2026-04-29] | $812,737 [p.69 · WI · 2026-04-29] |
All disclosed cohorts (5)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| 331 qualified domestic Crunch Fitness franchise locations with full calendar year 2025 operating data 2025 |
331 [p.69 · WI · 2026-04-29] | Not disclosed | Not disclosed | $7,614,726 [p.69 · WI · 2026-04-29] | $812,737 [p.69 · WI · 2026-04-29] |
| Upper third of 331 Crunch Fitness franchise locations by Gross Revenue 2025 |
110 [p.69 · WI · 2026-04-29] | Not disclosed | $4,731,483 [p.69 · WI · 2026-04-29] | Not disclosed | Not disclosed |
| Middle third of 331 Crunch Fitness franchise locations by Gross Revenue 2025 |
111 [p.69 · WI · 2026-04-29] | Not disclosed | $2,848,462 [p.69 · WI · 2026-04-29] | Not disclosed | Not disclosed |
| Bottom third of 331 Crunch Fitness franchise locations by Gross Revenue 2025 |
110 [p.69 · WI · 2026-04-29] | Not disclosed | $1,666,443 [p.69 · WI · 2026-04-29] | Not disclosed | Not disclosed |
| 167 Crunch Fitness clubs open between 12 and 59 months (development/stabilization period) 2025 |
167 [p.69 · WI · 2026-04-29] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
“Of the 331 operating locations included in the chart above, the Gross Revenue of the highest performing location was $7,614,726 and the Gross Revenue of the lowest performing location was $812,737.” [p.69 · WI · 2026-04-29]
Extraction notes
- Item 7 totals were extracted with model assistance and verified against the cited page.