Drybar
Source filing: WI · filed 2026-04-02
Item 5 — Initial franchise fee
$50,000 [p.13 · WI · 2026-04-02]
Item 6 — Recurring fees (royalty & advertising)
| Royalty | 7% of Gross Receipts [p.15 · WI · 2026-04-02] |
|---|---|
| Brand Marketing Fund | 2% of Gross Receipts (subject to our right to increase) [p.15 · WI · 2026-04-02] |
| Local Advertising Fee | $2,000 per month (subject to our right to increase) [p.15 · WI · 2026-04-02] |
| Royalty Underpayments (audit) | Varies. Difference between amount reported and correct amount, plus applicable interest (and if understated amount is more than 2%, plus our costs (including attorneys’ and accountants’ fees )). [p.16 · WI · 2026-04-02] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
Not disclosed – Not disclosed
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 176 [p.73 · WI · 2026-04-02] |
|---|---|
| Franchised outlets at end of year | 198 [p.73 · WI · 2026-04-02] |
| Net change in franchised outlets | 22 [p.73 · WI · 2026-04-02] |
| Transfers | 20 [p.74 · WI · 2026-04-02] |
| Terminations | Not disclosed |
| Non-renewals | Not disclosed |
| Ceased operations (other) | Not disclosed |
| Company-owned outlets at end of year | 0 [p.73 · WI · 2026-04-02] |
Item 19 — Financial performance representation
Headline cohort
All franchised Shops open as of January 1, 2025 and operated throughout 2025 · 2025 calendar year
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 167 [p.71 · WI · 2026-04-02] | $852,718 [p.71 · WI · 2026-04-02] | $753,506 [p.71 · WI · 2026-04-02] | $2,450,866 [p.71 · WI · 2026-04-02] | $215,950 [p.71 · WI · 2026-04-02] |
All disclosed cohorts (8)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| Top 10 all franchised Shops open as of January 1, 2025 2025 calendar year |
10 [p.71 · WI · 2026-04-02] | $1,869,261 [p.71 · WI · 2026-04-02] | $1,758,416 [p.71 · WI · 2026-04-02] | $2,450,866 [p.71 · WI · 2026-04-02] | $1,644,569 [p.71 · WI · 2026-04-02] |
| Top third all franchised Shops open as of January 1, 2025 2025 calendar year |
47 [p.71 · WI · 2026-04-02] | $1,412,624 [p.71 · WI · 2026-04-02] | $1,325,393 [p.71 · WI · 2026-04-02] | $2,450,866 [p.71 · WI · 2026-04-02] | $1,046,456 [p.71 · WI · 2026-04-02] |
| Bottom third all franchised Shops open as of January 1, 2025 2025 calendar year |
47 [p.71 · WI · 2026-04-02] | $508,527 [p.71 · WI · 2026-04-02] | $525,904 [p.71 · WI · 2026-04-02] | $681,548 [p.71 · WI · 2026-04-02] | $215,950 [p.71 · WI · 2026-04-02] |
| Bottom 10 all franchised Shops open as of January 1, 2025 2025 calendar year |
10 [p.71 · WI · 2026-04-02] | $325,404 [p.71 · WI · 2026-04-02] | $353,860 [p.71 · WI · 2026-04-02] | $381,960 [p.71 · WI · 2026-04-02] | $215,950 [p.71 · WI · 2026-04-02] |
| All franchised Shops open as of January 1, 2025 and operated throughout 2025 2025 calendar year |
167 [p.71 · WI · 2026-04-02] | $852,718 [p.71 · WI · 2026-04-02] | $753,506 [p.71 · WI · 2026-04-02] | $2,450,866 [p.71 · WI · 2026-04-02] | $215,950 [p.71 · WI · 2026-04-02] |
| All franchised Shops open greater than one year as of January 1, 2025 2025 calendar year |
141 [p.71 · WI · 2026-04-02] | $916,816 [p.71 · WI · 2026-04-02] | $835,871 [p.71 · WI · 2026-04-02] | $2,450,866 [p.71 · WI · 2026-04-02] | $215,950 [p.71 · WI · 2026-04-02] |
| All franchised Shops open greater than three years as of January 1, 2025 2025 calendar year |
110 [p.71 · WI · 2026-04-02] | $983,350 [p.71 · WI · 2026-04-02] | $892,876 [p.71 · WI · 2026-04-02] | $2,450,866 [p.71 · WI · 2026-04-02] | $295,971 [p.71 · WI · 2026-04-02] |
| All franchised Shops open less than three years as of January 1, 2025 2025 calendar year |
57 [p.71 · WI · 2026-04-02] | $600,622 [p.71 · WI · 2026-04-02] | $544,991 [p.71 · WI · 2026-04-02] | $1,683,996 [p.71 · WI · 2026-04-02] | $215,950 [p.71 · WI · 2026-04-02] |
“Revenue figures in Table 1 are based upon actual data we require our franchisees to submit to us on a monthly basis and are defined in the same manner as Gross Receipts are defined under the Franchise Agreement.” [p.72 · WI · 2026-04-02]
Extraction notes
- Item 7 totals were extracted with model assistance and verified against the cited page.