Denny's Restaurant
Source filing: WI · filed 2026-04-30
Item 5 — Initial franchise fee
$30,000 [p.18 · WI · 2026-04-30]
Item 6 — Recurring fees (royalty & advertising)
| Royalty Fee | 4.5% - 7%2 of your Gross Sales [p.21 · WI · 2026-04-30] |
|---|---|
| Virtual Brand Offering Royalty Fee | 4.5% of your Gross Sales [p.21 · WI · 2026-04-30] |
| Local Advertising Coop Fee | As determined by the Coop [p.21 · WI · 2026-04-30] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$1,618,574.75 [p.29 · WI · 2026-04-30] – $3,055,924.75 [p.29 · WI · 2026-04-30]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 1,273 [p.79 · WI · 2026-04-30] |
|---|---|
| Franchised outlets at end of year | 1,212 [p.79 · WI · 2026-04-30] |
| Net change in franchised outlets | -61 [p.79 · WI · 2026-04-30] |
| Transfers | 18 [p.82 · WI · 2026-04-30] |
| Terminations | 4 [p.85 · WI · 2026-04-30] |
| Non-renewals | 0 [p.85 · WI · 2026-04-30] |
| Ceased operations (other) | 68 [p.85 · WI · 2026-04-30] |
| Company-owned outlets at end of year | 62 [p.79 · WI · 2026-04-30] |
Item 19 — Financial performance representation
This filing does not include an Item 19 financial performance representation.
Extraction notes
- Item 7 totals were extracted with model assistance and verified against the cited page.