Discover Strength
Source filing: WI · filed 2026-04-30
Item 5 — Initial franchise fee
$58,000 [p.10 · WI · 2026-04-30]
Item 6 — Recurring fees (royalty & advertising)
| Royalty Fee | 6% of “Gross Sales” (See Note 2) [p.11 · WI · 2026-04-30] |
|---|---|
| System Marketing Fund Fee | 2% of Gross Sales [p.11 · WI · 2026-04-30] |
| Advertising Cooperative | Currently not collected [p.11 · WI · 2026-04-30] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$529,000 [p.15 · WI · 2026-04-30] – $870,000 [p.15 · WI · 2026-04-30]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 14 [p.38 · WI · 2026-04-30] |
|---|---|
| Franchised outlets at end of year | 25 [p.38 · WI · 2026-04-30] |
| Net change in franchised outlets | 11 [p.38 · WI · 2026-04-30] |
| Transfers | 0 [p.39 · WI · 2026-04-30] |
| Terminations | 0 [p.39 · WI · 2026-04-30] |
| Non-renewals | 0 [p.39 · WI · 2026-04-30] |
| Ceased operations (other) | 0 [p.39 · WI · 2026-04-30] |
| Company-owned outlets at end of year | 9 [p.38 · WI · 2026-04-30] |
Item 19 — Financial performance representation
Headline cohort
Franchisee-owned studios open 24+ months FY2025 · 12-month period ending December 31, 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 8 [p.37 · WI · 2026-04-30] | $872,951 [p.37 · WI · 2026-04-30] | $876,482 [p.37 · WI · 2026-04-30] | $1,635,173 [p.37 · WI · 2026-04-30] | $262,478 [p.37 · WI · 2026-04-30] |
All disclosed cohorts (4)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| Company-owned studios open 13-24 months FY2025 12-month period ending December 31, 2025 |
2 [p.36 · WI · 2026-04-30] | $269,990 [p.36 · WI · 2026-04-30] | $269,990 [p.36 · WI · 2026-04-30] | $328,982 [p.36 · WI · 2026-04-30] | $210,998 [p.36 · WI · 2026-04-30] |
| Company-owned studios open 24+ months FY2025 12-month period ending December 31, 2025 |
6 [p.36 · WI · 2026-04-30] | $1,032,286 [p.36 · WI · 2026-04-30] | $1,197,924 [p.36 · WI · 2026-04-30] | $1,426,766 [p.36 · WI · 2026-04-30] | $374,579 [p.36 · WI · 2026-04-30] |
| Franchisee-owned studios open 13-24 months FY2025 12-month period ending December 31, 2025 |
6 [p.37 · WI · 2026-04-30] | $278,638 [p.37 · WI · 2026-04-30] | $231,118 [p.37 · WI · 2026-04-30] | $479,191 [p.37 · WI · 2026-04-30] | $104,293 [p.37 · WI · 2026-04-30] |
| Franchisee-owned studios open 24+ months FY2025 12-month period ending December 31, 2025 |
8 [p.37 · WI · 2026-04-30] | $872,951 [p.37 · WI · 2026-04-30] | $876,482 [p.37 · WI · 2026-04-30] | $1,635,173 [p.37 · WI · 2026-04-30] | $262,478 [p.37 · WI · 2026-04-30] |
“The financial performance representation below is based on certain historical financial performance information experienced by our franchisees as well as our predecessor, DSPFC, for Studios that have been in operation at least 13 months beginning December 1, 2024, and were” [p.35 · WI · 2026-04-30]