Discovery Map
Source filing: WI · filed 2025-12-05
Item 5 — Initial franchise fee
$25,000 [p.10 · WI · 2025-12-05]
Item 6 — Recurring fees (royalty & advertising)
| Royalty | 10% of total Gross Sales of printed advertising, except 25% of Gross Sales of Website Ads. [p.10 · WI · 2025-12-05] |
|---|---|
| Advertising | 1% of total gross sales3 [p.10 · WI · 2025-12-05] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$29,250 [p.13 · WI · 2025-12-05] – $36,300 [p.13 · WI · 2025-12-05]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 119 [p.34 · WI · 2025-12-05] |
|---|---|
| Franchised outlets at end of year | 116 [p.34 · WI · 2025-12-05] |
| Net change in franchised outlets | -3 [p.34 · WI · 2025-12-05] |
| Transfers | Not disclosed |
| Terminations | 1 [p.40 · WI · 2025-12-05] |
| Non-renewals | 0 [p.40 · WI · 2025-12-05] |
| Ceased operations (other) | 0 [p.40 · WI · 2025-12-05] |
| Company-owned outlets at end of year | 0 [p.34 · WI · 2025-12-05] |
Item 19 — Financial performance representation
Headline cohort
all franchised outlets that published a map in FY2025 (standard sizes, completed selling cycle) · October 1, 2024 to September 30, 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 102 [p.33 · WI · 2025-12-05] | $58,171 [p.33 · WI · 2025-12-05] | $53,210 [p.33 · WI · 2025-12-05] | $214,930 [p.33 · WI · 2025-12-05] | $10,430 [p.33 · WI · 2025-12-05] |
All disclosed cohorts (1)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| all franchised outlets that published a map in FY2025 (standard sizes, completed selling cycle) October 1, 2024 to September 30, 2025 |
102 [p.33 · WI · 2025-12-05] | $58,171 [p.33 · WI · 2025-12-05] | $53,210 [p.33 · WI · 2025-12-05] | $214,930 [p.33 · WI · 2025-12-05] | $10,430 [p.33 · WI · 2025-12-05] |
“Some franchisees have sold this amount. Your individual results may differ. There is no assurance that you will sell as much.” [p.33 · WI · 2025-12-05]
Extraction notes
- Item 7 totals were extracted with model assistance and verified against the cited page.