The Dog Stop
Source filing: WI · filed 2026-04-30
Item 5 — Initial franchise fee
$60,000 [p.12 · WI · 2026-04-30]
Item 6 — Recurring fees (royalty & advertising)
| Royalty(2) | 6% of Gross Sales [p.14 · WI · 2026-04-30] |
|---|---|
| Local Advertising Payment | 5% of Gross Sales in your first year of operations; 3% of Gross Sales in your second year of operations, and each following year. [p.14 · WI · 2026-04-30] |
| Local and Regional Advertising Cooperatives(3) | Established by cooperative members [p.14 · WI · 2026-04-30] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$493,850 [p.19 · WI · 2026-04-30] – $1,373,500 [p.19 · WI · 2026-04-30]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 31 [p.53 · WI · 2026-04-30] |
|---|---|
| Franchised outlets at end of year | 40 [p.53 · WI · 2026-04-30] |
| Net change in franchised outlets | 9 [p.53 · WI · 2026-04-30] |
| Transfers | 1 [p.54 · WI · 2026-04-30] |
| Terminations | Not disclosed |
| Non-renewals | Not disclosed |
| Ceased operations (other) | 0 [p.56 · WI · 2026-04-30] |
| Company-owned outlets at end of year | 6 [p.53 · WI · 2026-04-30] |
Item 19 — Financial performance representation
Headline cohort
All 35 locations (29 Franchised + 6 Affiliate) open entire calendar year 2025 · January 1, 2025 to December 31, 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 35 [p.49 · WI · 2026-04-30] | $833,084 [p.50 · WI · 2026-04-30] | Not disclosed | Not disclosed | Not disclosed |
All disclosed cohorts (4)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| All 35 locations (29 Franchised + 6 Affiliate) open entire calendar year 2025 January 1, 2025 to December 31, 2025 |
35 [p.49 · WI · 2026-04-30] | $833,084 [p.50 · WI · 2026-04-30] | Not disclosed | Not disclosed | Not disclosed |
| 12-23 Months age cohort January 1, 2025 to December 31, 2025 |
11 [p.51 · WI · 2026-04-30] | $583,583 [p.51 · WI · 2026-04-30] | $455,464 [p.51 · WI · 2026-04-30] | $1,132,985 [p.51 · WI · 2026-04-30] | $311,450 [p.51 · WI · 2026-04-30] |
| 24-48 Months age cohort January 1, 2025 to December 31, 2025 |
9 [p.51 · WI · 2026-04-30] | $833,530 [p.51 · WI · 2026-04-30] | $826,983 [p.51 · WI · 2026-04-30] | $1,330,505 [p.51 · WI · 2026-04-30] | $314,308 [p.51 · WI · 2026-04-30] |
| 48+ Months age cohort January 1, 2025 to December 31, 2025 |
16 [p.51 · WI · 2026-04-30] | $971,943 [p.51 · WI · 2026-04-30] | $872,955 [p.51 · WI · 2026-04-30] | $2,550,968 [p.51 · WI · 2026-04-30] | $390,641 [p.51 · WI · 2026-04-30] |
“This Item 19 provides a historical financial performance representation for the 29 Franchised Locations that provided financial data to us and 6 Affiliate Locations that were open for the entire calendar year of 2025” [p.49 · WI · 2026-04-30]
Extraction notes
- Item 7 totals were extracted with model assistance and verified against the cited page.