Dunn Brothers Coffee
Source filing: WI · filed 2026-05-08
Item 5 — Initial franchise fee
$30,000 [p.11 · WI · 2026-05-08]
Item 6 — Recurring fees (royalty & advertising)
| Royalty Fee (“Royalty Fee”) | 5% of your Gross Sales. Subject to increase to 6% of Gross Sales in case of non- compliance. [p.12 · WI · 2026-05-08] |
|---|---|
| Temporary Royalty Fee | $1,000 per week [p.13 · WI · 2026-05-08] |
| National Marketing Fund Contribution | 3% of your Gross Sales (subject to increase up to the Marketing Expenditure Cap) [p.13 · WI · 2026-05-08] |
| Local Advertising Cooperative | Currently not charged. If and when charged, the amount will vary based on the size, needs of the Local Co-Op but will be subject to the Marketing Expenditure Cap [p.13 · WI · 2026-05-08] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$448,600 [p.17 · WI · 2026-05-08] – $728,400 [p.17 · WI · 2026-05-08]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 44 [p.44 · WI · 2026-05-08] |
|---|---|
| Franchised outlets at end of year | 39 [p.44 · WI · 2026-05-08] |
| Net change in franchised outlets | -5 [p.44 · WI · 2026-05-08] |
| Transfers | 1 [p.44 · WI · 2026-05-08] |
| Terminations | 1 [p.45 · WI · 2026-05-08] |
| Non-renewals | 1 [p.45 · WI · 2026-05-08] |
| Ceased operations (other) | 0 [p.45 · WI · 2026-05-08] |
| Company-owned outlets at end of year | Not disclosed |
Item 19 — Financial performance representation
Headline cohort
all franchised Shops with drive-thru operated throughout 2025 calendar year · calendar year 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 26 [p.43 · WI · 2026-05-08] | $571,901 [p.43 · WI · 2026-05-08] | $560,550 [p.43 · WI · 2026-05-08] | $1,104,217 [p.43 · WI · 2026-05-08] | $229,928 [p.43 · WI · 2026-05-08] |
All disclosed cohorts (5)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| all franchised Shops with drive-thru operated throughout 2025 calendar year calendar year 2025 |
26 [p.43 · WI · 2026-05-08] | $571,901 [p.43 · WI · 2026-05-08] | $560,550 [p.43 · WI · 2026-05-08] | $1,104,217 [p.43 · WI · 2026-05-08] | $229,928 [p.43 · WI · 2026-05-08] |
| 1st quartile franchised Shops with drive-thru operated throughout 2025 calendar year calendar year 2025 |
7 [p.43 · WI · 2026-05-08] | $818,285 [p.43 · WI · 2026-05-08] | $727,146 [p.43 · WI · 2026-05-08] | $1,104,217 [p.43 · WI · 2026-05-08] | $672,524 [p.43 · WI · 2026-05-08] |
| 2nd quartile franchised Shops with drive-thru operated throughout 2025 calendar year calendar year 2025 |
6 [p.43 · WI · 2026-05-08] | $607,837 [p.43 · WI · 2026-05-08] | $599,353 [p.43 · WI · 2026-05-08] | $654,450 [p.43 · WI · 2026-05-08] | $567,083 [p.43 · WI · 2026-05-08] |
| 3rd quartile franchised Shops with drive-thru operated throughout 2025 calendar year calendar year 2025 |
6 [p.43 · WI · 2026-05-08] | $511,618 [p.43 · WI · 2026-05-08] | $518,868 [p.43 · WI · 2026-05-08] | $554,017 [p.43 · WI · 2026-05-08] | $449,081 [p.43 · WI · 2026-05-08] |
| 4th quartile franchised Shops with drive-thru operated throughout 2025 calendar year calendar year 2025 |
7 [p.43 · WI · 2026-05-08] | $346,387 [p.43 · WI · 2026-05-08] | $357,710 [p.43 · WI · 2026-05-08] | $423,732 [p.43 · WI · 2026-05-08] | $229,928 [p.43 · WI · 2026-05-08] |
“Some Shops have earned this amount. Your individual results may differ. There is no assurance that you will earn as much.” [p.43 · WI · 2026-05-08]
Extraction notes
- Item 20 outlet counts were extracted with model assistance and verified against the cited pages.
- Item 7 totals were extracted with model assistance and verified against the cited page.