Elements Massage
Source filing: WI · filed 2026-04-02
Item 5 — Initial franchise fee
$45,000 [p.13 · WI · 2026-04-02]
Item 6 — Recurring fees (royalty & advertising)
| Royalty | 6% of Gross Receipts [p.16 · WI · 2026-04-02] |
|---|---|
| Brand Marketing Fund | 2% of Gross Receipts (subject to our right to increase) [p.16 · WI · 2026-04-02] |
| Local Advertising Fee | $2,000 per month (subject to our right to increase) [p.16 · WI · 2026-04-02] |
| Royalty Underpayments (audit) | Varies. Difference between amount reported and correct amount, plus applicable interest (and if understated amount is more than 2%, plus our costs (including attorneys’ and accountants’ fees )). [p.17 · WI · 2026-04-02] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$567,239 [p.27 · WI · 2026-04-02] – $1,097,853 [p.27 · WI · 2026-04-02]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 239 [p.68 · WI · 2026-04-02] |
|---|---|
| Franchised outlets at end of year | 239 [p.68 · WI · 2026-04-02] |
| Net change in franchised outlets | 0 [p.68 · WI · 2026-04-02] |
| Transfers | 15 [p.70 · WI · 2026-04-02] |
| Terminations | 6 [p.74 · WI · 2026-04-02] |
| Non-renewals | 0 [p.74 · WI · 2026-04-02] |
| Ceased operations (other) | 0 [p.74 · WI · 2026-04-02] |
| Company-owned outlets at end of year | 0 [p.68 · WI · 2026-04-02] |
Item 19 — Financial performance representation
Headline cohort
All franchised Studios open as of January 1, 2025 and operated throughout 2025 · 2025 calendar year
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 234 [p.66 · WI · 2026-04-02] | $981,430 [p.66 · WI · 2026-04-02] | $897,288 [p.66 · WI · 2026-04-02] | $2,876,237 [p.66 · WI · 2026-04-02] | $155,358 [p.66 · WI · 2026-04-02] |
All disclosed cohorts (7)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| All franchised Studios open as of January 1, 2025 and operated throughout 2025 2025 calendar year |
234 [p.66 · WI · 2026-04-02] | $981,430 [p.66 · WI · 2026-04-02] | $897,288 [p.66 · WI · 2026-04-02] | $2,876,237 [p.66 · WI · 2026-04-02] | $155,358 [p.66 · WI · 2026-04-02] |
| Franchised Studios open for at least one year as of January 1, 2025 and operated throughout 2025 2025 calendar year |
231 [p.66 · WI · 2026-04-02] | $989,921 [p.66 · WI · 2026-04-02] | $905,173 [p.66 · WI · 2026-04-02] | $2,876,237 [p.66 · WI · 2026-04-02] | $238,736 [p.66 · WI · 2026-04-02] |
| Franchised Studios open for at least three years as of January 1, 2025 and operated throughout 2025 2025 calendar year |
217 [p.66 · WI · 2026-04-02] | $1,008,017 [p.66 · WI · 2026-04-02] | $945,415 [p.66 · WI · 2026-04-02] | $2,876,237 [p.66 · WI · 2026-04-02] | $238,736 [p.66 · WI · 2026-04-02] |
| Top 10 franchised Studios by gross revenue open as of January 1, 2025 2025 calendar year |
Not disclosed | $2,372,416 [p.66 · WI · 2026-04-02] | $2,406,228 [p.66 · WI · 2026-04-02] | $2,876,237 [p.66 · WI · 2026-04-02] | $1,877,318 [p.66 · WI · 2026-04-02] |
| Top third of franchised Studios by gross revenue open as of January 1, 2025 2025 calendar year |
Not disclosed | $1,437,351 [p.66 · WI · 2026-04-02] | $1,261,203 [p.66 · WI · 2026-04-02] | $2,876,237 [p.66 · WI · 2026-04-02] | $1,096,804 [p.66 · WI · 2026-04-02] |
| Bottom third of franchised Studios by gross revenue open as of January 1, 2025 2025 calendar year |
77 [p.66 · WI · 2026-04-02] | $613,375 [p.66 · WI · 2026-04-02] | $641,759 [p.66 · WI · 2026-04-02] | $773,911 [p.66 · WI · 2026-04-02] | $238,736 [p.66 · WI · 2026-04-02] |
| Bottom 10 franchised Studios by gross revenue open as of January 1, 2025 2025 calendar year |
10 [p.66 · WI · 2026-04-02] | $353,189 [p.66 · WI · 2026-04-02] | $370,563 [p.66 · WI · 2026-04-02] | $463,147 [p.66 · WI · 2026-04-02] | $238,736 [p.66 · WI · 2026-04-02] |
“Revenue figures in Table 1 are based upon actual data we require our franchisees to submit to us on a monthly basis and are defined in the same manner as Gross Receipts are defined under the Franchise Agreement.” [p.67 · WI · 2026-04-02]
Extraction notes
- One or more Item 19 figures failed source verification and were removed.
- Item 7 totals were extracted with model assistance and verified against the cited page.