Ellie Mental Health
Source filing: WI · filed 2026-04-30
Item 5 — Initial franchise fee
$60,000 [p.22 · WI · 2026-04-30]
Item 6 — Recurring fees (royalty & advertising)
Not disclosed in extracted fee schedule — see FDD Item 6.
Item 7 — Estimated initial investment (total)
$189,467 [p.32 · WI · 2026-04-30] – $445,018 [p.32 · WI · 2026-04-30]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 240 [p.70 · WI · 2026-04-30] |
|---|---|
| Franchised outlets at end of year | 249 [p.70 · WI · 2026-04-30] |
| Net change in franchised outlets | 9 [p.70 · WI · 2026-04-30] |
| Transfers | 7 [p.72 · WI · 2026-04-30] |
| Terminations | 29 [p.77 · WI · 2026-04-30] |
| Non-renewals | 0 [p.77 · WI · 2026-04-30] |
| Ceased operations (other) | Not disclosed |
| Company-owned outlets at end of year | 0 [p.71 · WI · 2026-04-30] |
Item 19 — Financial performance representation
Headline cohort
2024 opening cohort (opened in 2024, open full 12 months ended December 31, 2025) · 12 months ended December 31, 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 61 [p.67 · WI · 2026-04-30] | $661,706 [p.68 · WI · 2026-04-30] | $624,765 [p.68 · WI · 2026-04-30] | $1,724,985 [p.68 · WI · 2026-04-30] | $99,879 [p.68 · WI · 2026-04-30] |
All disclosed cohorts (4)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| All franchised clinics open full 12 months ended December 31, 2025 12 months ended December 31, 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| 2024 opening cohort (opened in 2024, open full 12 months ended December 31, 2025) 12 months ended December 31, 2025 |
61 [p.67 · WI · 2026-04-30] | $661,706 [p.68 · WI · 2026-04-30] | $624,765 [p.68 · WI · 2026-04-30] | $1,724,985 [p.68 · WI · 2026-04-30] | $99,879 [p.68 · WI · 2026-04-30] |
| 2023 opening cohort (opened in 2023, open full 12 months ended December 31, 2025) 12 months ended December 31, 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| 2022 opening cohort (opened in 2022, open full 12 months ended December 31, 2025) 12 months ended December 31, 2025 |
20 [p.67 · WI · 2026-04-30] | $861,107 [p.68 · WI · 2026-04-30] | $810,416 [p.68 · WI · 2026-04-30] | $1,752,101 [p.68 · WI · 2026-04-30] | $232,951 [p.68 · WI · 2026-04-30] |
“The term 'Collected Revenue', as used in this Item 19, means the total amount received from all counseling and therapy services taking place by or through the clinic.” [p.68 · WI · 2026-04-30]
Extraction notes
- Item 7 totals were extracted with model assistance and verified against the cited page.
- The headline cohort's description does not explicitly state the population is franchised outlets — population not verified.