Exercise Coach
Source filing: WI · filed 2026-04-29
Item 5 — Initial franchise fee
$49,500 [p.11 · WI · 2026-04-29]
Item 6 — Recurring fees (royalty & advertising)
| Royalty Fee | See FDD [p.13 · WI · 2026-04-29] |
|---|---|
| Brand Fund Fee | See FDD [p.13 · WI · 2026-04-29] |
| Cooperative Advertising Fee | See FDD [p.14 · WI · 2026-04-29] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$262,735 [p.19 · WI · 2026-04-29] – $481,369 [p.19 · WI · 2026-04-29]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 211 [p.53 · WI · 2026-04-29] |
|---|---|
| Franchised outlets at end of year | 217 [p.53 · WI · 2026-04-29] |
| Net change in franchised outlets | 6 [p.53 · WI · 2026-04-29] |
| Transfers | 12 [p.55 · WI · 2026-04-29] |
| Terminations | 5 [p.58 · WI · 2026-04-29] |
| Non-renewals | 0 [p.58 · WI · 2026-04-29] |
| Ceased operations (other) | Not disclosed |
| Company-owned outlets at end of year | 4 [p.53 · WI · 2026-04-29] |
Item 19 — Financial performance representation
Headline cohort
All Franchised Studios FY2025 (Table 1A) · January 1, 2025 to December 31, 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 206 [p.49 · WI · 2026-04-29] | $304,317 [p.49 · WI · 2026-04-29] | $295,870 [p.49 · WI · 2026-04-29] | $734,007 [p.49 · WI · 2026-04-29] | $108,786 [p.49 · WI · 2026-04-29] |
All disclosed cohorts (13)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| All Franchised Studios FY2025 (Table 1A) January 1, 2025 to December 31, 2025 |
206 [p.49 · WI · 2026-04-29] | $304,317 [p.49 · WI · 2026-04-29] | $295,870 [p.49 · WI · 2026-04-29] | $734,007 [p.49 · WI · 2026-04-29] | $108,786 [p.49 · WI · 2026-04-29] |
| Franchised Studios Quartile 1 (top 25%) FY2025 (Table 1A) January 1, 2025 to December 31, 2025 |
52 [p.49 · WI · 2026-04-29] | $459,507 [p.49 · WI · 2026-04-29] | $431,623 [p.49 · WI · 2026-04-29] | $734,007 [p.49 · WI · 2026-04-29] | $361,976 [p.49 · WI · 2026-04-29] |
| Franchised Studios Quartile 2 (mid-top 25%) FY2025 (Table 1A) January 1, 2025 to December 31, 2025 |
52 [p.49 · WI · 2026-04-29] | $326,912 [p.49 · WI · 2026-04-29] | $326,293 [p.49 · WI · 2026-04-29] | $361,659 [p.49 · WI · 2026-04-29] | $294,808 [p.49 · WI · 2026-04-29] |
| Franchised Studios Quartile 3 (mid-bottom 25%) FY2025 (Table 1A) January 1, 2025 to December 31, 2025 |
51 [p.50 · WI · 2026-04-29] | $253,825 [p.50 · WI · 2026-04-29] | $252,102 [p.50 · WI · 2026-04-29] | $294,074 [p.50 · WI · 2026-04-29] | $216,692 [p.50 · WI · 2026-04-29] |
| Franchised Studios Quartile 4 (bottom 25%) FY2025 (Table 1A) January 1, 2025 to December 31, 2025 |
51 [p.50 · WI · 2026-04-29] | $173,537 [p.50 · WI · 2026-04-29] | $182,018 [p.50 · WI · 2026-04-29] | $215,502 [p.50 · WI · 2026-04-29] | $108,786 [p.50 · WI · 2026-04-29] |
| All Franchised Studios Q1 2026 (Table 2A) January 1, 2026 to March 31, 2026 |
206 [p.50 · WI · 2026-04-29] | $80,682 [p.50 · WI · 2026-04-29] | $74,985 [p.50 · WI · 2026-04-29] | $202,516 [p.50 · WI · 2026-04-29] | $21,830 [p.50 · WI · 2026-04-29] |
| Franchised Strength Plus Studios FY2025 Baseline (Table 4A) January 1, 2025 to December 31, 2025 |
56 [p.51 · WI · 2026-04-29] | $391,361 [p.51 · WI · 2026-04-29] | $366,111 [p.51 · WI · 2026-04-29] | $734,007 [p.51 · WI · 2026-04-29] | $168,715 [p.51 · WI · 2026-04-29] |
| Franchised Strength Plus Studios Q1 2026 (Table 3A) January 1, 2026 to March 31, 2026 |
56 [p.51 · WI · 2026-04-29] | $110,174 [p.51 · WI · 2026-04-29] | $105,242 [p.51 · WI · 2026-04-29] | $202,516 [p.51 · WI · 2026-04-29] | $60,124 [p.51 · WI · 2026-04-29] |
| Franchised Strength Plus Studios Q1 2025 (Table 3A) January 1, 2025 to March 31, 2025 |
56 [p.51 · WI · 2026-04-29] | $99,017 [p.51 · WI · 2026-04-29] | $96,439 [p.51 · WI · 2026-04-29] | $180,171 [p.51 · WI · 2026-04-29] | $37,334 [p.51 · WI · 2026-04-29] |
| All Reporting Studios - Marketing FY2025 (Table 5) January 1, 2025 to December 31, 2025 |
126 [p.52 · WI · 2026-04-29] | $37,831 [p.52 · WI · 2026-04-29] | $36,618 [p.52 · WI · 2026-04-29] | $81,000 [p.52 · WI · 2026-04-29] | $12,000 [p.52 · WI · 2026-04-29] |
| All Reporting Studios - Payroll FY2025 (Table 5) January 1, 2025 to December 31, 2025 |
126 [p.52 · WI · 2026-04-29] | $129,852 [p.52 · WI · 2026-04-29] | $124,032 [p.52 · WI · 2026-04-29] | $271,596 [p.52 · WI · 2026-04-29] | $16,992 [p.52 · WI · 2026-04-29] |
| All Reporting Studios - Rent FY2025 (Table 5) January 1, 2025 to December 31, 2025 |
126 [p.52 · WI · 2026-04-29] | $39,846 [p.52 · WI · 2026-04-29] | $38,172 [p.52 · WI · 2026-04-29] | $80,400 [p.52 · WI · 2026-04-29] | $14,400 [p.52 · WI · 2026-04-29] |
| All Reporting Studios - Utilities FY2025 (Table 5) January 1, 2025 to December 31, 2025 |
126 [p.52 · WI · 2026-04-29] | $5,028 [p.52 · WI · 2026-04-29] | $4,686 [p.52 · WI · 2026-04-29] | $12,336 [p.52 · WI · 2026-04-29] | $600 [p.52 · WI · 2026-04-29] |
“The Gross Sales FPR in Table 1 presents Gross Sales data for all 210 Qualifying Studios during the Measuring Year.” [p.48 · WI · 2026-04-29]
Extraction notes
- Item 7 totals were extracted with model assistance and verified against the cited page.