Fresh Coat
Source filing: WI · filed 2026-04-21
Item 5 — Initial franchise fee
$8,000 [p.11 · WI · 2026-04-21]
Item 6 — Recurring fees (royalty & advertising)
| Royalty fee – Note1 | 6% down to 4% of Gross Revenues; $500 monthly minimum for 1st year; $1,000 monthly minimum thereafter [p.12 · WI · 2026-04-21] |
|---|---|
| Local Cooperative Advertising | Up to 3% of your Gross Revenues unless a majority of the cooperative members agree on a higher contribution – Note 4 [p.13 · WI · 2026-04-21] |
| Local Advertising | The greater of 10% of Gross Revenues or $3,000 for first three years of operation; the greater of 8% of Gross Revenues or $3,000 thereafter [p.13 · WI · 2026-04-21] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$86,150 [p.16 · WI · 2026-04-21] – $125,250 [p.16 · WI · 2026-04-21]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 187 [p.37 · WI · 2026-04-21] |
|---|---|
| Franchised outlets at end of year | 182 [p.37 · WI · 2026-04-21] |
| Net change in franchised outlets | -5 [p.37 · WI · 2026-04-21] |
| Transfers | 8 [p.38 · WI · 2026-04-21] |
| Terminations | 13 [p.42 · WI · 2026-04-21] |
| Non-renewals | 1 [p.42 · WI · 2026-04-21] |
| Ceased operations (other) | 7 [p.42 · WI · 2026-04-21] |
| Company-owned outlets at end of year | 0 [p.37 · WI · 2026-04-21] |
Item 19 — Financial performance representation
Headline cohort
Cumulative Franchises Year Ending 12/31/2025 · Year Ending 12/31/2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 62 [p.36 · WI · 2026-04-21] | $751,964 [p.35 · WI · 2026-04-21] | $653,107 [p.35 · WI · 2026-04-21] | $3,011,119 [p.35 · WI · 2026-04-21] | $106,847 [p.35 · WI · 2026-04-21] |
All disclosed cohorts (10)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| First Quartile of Franchises Year Ending 12/31/2025 Year Ending 12/31/2025 |
15 [p.34 · WI · 2026-04-21] | $1,477,436 [p.34 · WI · 2026-04-21] | $1,297,437 [p.34 · WI · 2026-04-21] | $3,011,119 [p.34 · WI · 2026-04-21] | $924,632 [p.34 · WI · 2026-04-21] |
| First Quartile of Franchises Year Ending 12/31/2024 Year Ending 12/31/2024 |
15 [p.34 · WI · 2026-04-21] | $1,388,966.87 [p.34 · WI · 2026-04-21] | $1,174,309.20 [p.34 · WI · 2026-04-21] | $2,829,345.73 [p.34 · WI · 2026-04-21] | $956,000.29 [p.34 · WI · 2026-04-21] |
| Second Quartile of Franchises Year Ending 12/31/2025 Year Ending 12/31/2025 |
17 [p.35 · WI · 2026-04-21] | $701,974 [p.34 · WI · 2026-04-21] | $693,805 [p.34 · WI · 2026-04-21] | $795,231 [p.34 · WI · 2026-04-21] | $613,746 [p.34 · WI · 2026-04-21] |
| Second Quartile of Franchises Year Ending 12/31/2024 Year Ending 12/31/2024 |
15 [p.35 · WI · 2026-04-21] | $760,191.37 [p.34 · WI · 2026-04-21] | $748,400.01 [p.34 · WI · 2026-04-21] | $947,063.40 [p.34 · WI · 2026-04-21] | $639,483.36 [p.34 · WI · 2026-04-21] |
| Third Quartile of Franchises Year Ending 12/31/2025 Year Ending 12/31/2025 |
15 [p.35 · WI · 2026-04-21] | $543,655 [p.35 · WI · 2026-04-21] | $543,539 [p.35 · WI · 2026-04-21] | $612,914 [p.35 · WI · 2026-04-21] | $430,915 [p.35 · WI · 2026-04-21] |
| Third Quartile of Franchises Year Ending 12/31/2024 Year Ending 12/31/2024 |
16 [p.35 · WI · 2026-04-21] | $392,934.40 [p.35 · WI · 2026-04-21] | $354,580.15 [p.35 · WI · 2026-04-21] | $594,928 [p.35 · WI · 2026-04-21] | $271,399.83 [p.35 · WI · 2026-04-21] |
| Fourth Quartile of Franchises Year Ending 12/31/2025 Year Ending 12/31/2025 |
15 [p.35 · WI · 2026-04-21] | $291,457 [p.35 · WI · 2026-04-21] | $273,564 [p.35 · WI · 2026-04-21] | $428,512 [p.35 · WI · 2026-04-21] | $106,847 [p.35 · WI · 2026-04-21] |
| Fourth Quartile of Franchises Year Ending 12/31/2024 Year Ending 12/31/2024 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Cumulative Franchises Year Ending 12/31/2025 Year Ending 12/31/2025 |
62 [p.36 · WI · 2026-04-21] | $751,964 [p.35 · WI · 2026-04-21] | $653,107 [p.35 · WI · 2026-04-21] | $3,011,119 [p.35 · WI · 2026-04-21] | $106,847 [p.35 · WI · 2026-04-21] |
| Cumulative Franchises Year Ending 12/31/2024 Year Ending 12/31/2024 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
“Presented below are historic Gross Revenue and Gross Profit figures for certain Fresh Coat franchises for the one-year periods ending December 31, 2024 and December 31, 2025.” [p.34 · WI · 2026-04-21]
Extraction notes
- Item 7 totals were extracted with model assistance and verified against the cited page.