Fleet Feet
Source filing: WI · filed 2026-04-02
Item 5 — Initial franchise fee
$45,000 [p.17 · WI · 2026-04-02]
Item 6 — Recurring fees (royalty & advertising)
| Royalty | 4% of Gross Sales [p.19 · WI · 2026-04-02] |
|---|---|
| Marketing Fund | Currently, one quarter of one percent (0.25%) of Gross Sales [p.19 · WI · 2026-04-02] |
| Digital Advertising Services (OPTIONAL) | Currently, $1,200 per month [p.20 · WI · 2026-04-02] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$352,000 [p.26 · WI · 2026-04-02] – $651,500 [p.26 · WI · 2026-04-02]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 192 [p.62 · WI · 2026-04-02] |
|---|---|
| Franchised outlets at end of year | 197 [p.62 · WI · 2026-04-02] |
| Net change in franchised outlets | 5 [p.62 · WI · 2026-04-02] |
| Transfers | 4 [p.62 · WI · 2026-04-02] |
| Terminations | 1 [p.65 · WI · 2026-04-02] |
| Non-renewals | 0 [p.65 · WI · 2026-04-02] |
| Ceased operations (other) | 4 [p.65 · WI · 2026-04-02] |
| Company-owned outlets at end of year | 86 [p.62 · WI · 2026-04-02] |
Item 19 — Financial performance representation
Headline cohort
Franchisee-owned stores in operation for at least 24 months · calendar year ending December 31, 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 167 [p.60 · WI · 2026-04-02] | $1,687,240 [p.60 · WI · 2026-04-02] | $1,552,312 [p.60 · WI · 2026-04-02] | $5,669,079 [p.60 · WI · 2026-04-02] | $177,364 [p.60 · WI · 2026-04-02] |
All disclosed cohorts (6)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| All franchised and affiliate-owned stores in operation for at least 24 months - Combined calendar year ending December 31, 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Franchisee-owned stores in operation for at least 24 months calendar year ending December 31, 2025 |
167 [p.60 · WI · 2026-04-02] | $1,687,240 [p.60 · WI · 2026-04-02] | $1,552,312 [p.60 · WI · 2026-04-02] | $5,669,079 [p.60 · WI · 2026-04-02] | $177,364 [p.60 · WI · 2026-04-02] |
| Affiliate-owned stores in operation for at least 24 months calendar year ending December 31, 2025 |
Not disclosed | $1,643,213 [p.60 · WI · 2026-04-02] | $1,418,549 [p.60 · WI · 2026-04-02] | $6,653,754 [p.60 · WI · 2026-04-02] | $557,116 [p.60 · WI · 2026-04-02] |
| Franchisee-owned new single-unit stores - first year first year, beginning operation between January 1, 2023 and December 31, 2024 |
Not disclosed | $700,202 [p.61 · WI · 2026-04-02] | $624,164 [p.61 · WI · 2026-04-02] | $1,051,126 [p.61 · WI · 2026-04-02] | $353,524 [p.61 · WI · 2026-04-02] |
| Franchisee-owned new multi-unit stores - first year first year, beginning operation between January 1, 2023 and December 31, 2024 |
Not disclosed | $790,433 [p.61 · WI · 2026-04-02] | $727,505 [p.61 · WI · 2026-04-02] | $1,624,734 [p.61 · WI · 2026-04-02] | $325,650 [p.61 · WI · 2026-04-02] |
| Affiliate-owned new stores - first year first year, beginning operation between January 1, 2023 and December 31, 2024 |
Not disclosed | $833,821 [p.61 · WI · 2026-04-02] | $833,821 [p.61 · WI · 2026-04-02] | $1,032,929 [p.61 · WI · 2026-04-02] | $634,714 [p.61 · WI · 2026-04-02] |
“Gross Sales reflects the total average annual sales for the stores included in the sample and we do not include sales tax or revenue from online sales through our affiliate's, FFS Digital LLC, revenue sharing program.” [p.59 · WI · 2026-04-02]
Extraction notes
- One or more Item 19 figures failed source verification and were removed.