French Florist
Source filing: WI · filed 2026-08-10
Item 5 — Initial franchise fee
$45,000 [p.13 · WI · 2026-08-10]
Item 6 — Recurring fees (royalty & advertising)
| Royalty | 6% of Net Sales.(2) [p.14 · WI · 2026-08-10] |
|---|---|
| Brand Fund(3) Contribution | Currently, 2% of Net Sales(2) (we may increase this amount up to 3% of Net Sales). [p.14 · WI · 2026-08-10] |
| Advertising Cooperative Contributions | If established, the amount the cooperative periodically establishes. [p.15 · WI · 2026-08-10] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$242,675 [p.24 · WI · 2026-08-10] – $398,675 [p.24 · WI · 2026-08-10]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 1 [p.77 · WI · 2026-08-10] |
|---|---|
| Franchised outlets at end of year | 8 [p.77 · WI · 2026-08-10] |
| Net change in franchised outlets | 7 [p.77 · WI · 2026-08-10] |
| Transfers | 0 [p.77 · WI · 2026-08-10] |
| Terminations | 0 [p.78 · WI · 2026-08-10] |
| Non-renewals | 0 [p.78 · WI · 2026-08-10] |
| Ceased operations (other) | 0 [p.78 · WI · 2026-08-10] |
| Company-owned outlets at end of year | 3 [p.77 · WI · 2026-08-10] |
Item 19 — Financial performance representation
Headline cohort
All 5 operating shops FY2025 Average Order Value · January 1, 2025 to December 31, 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 5 [p.76 · WI · 2026-08-10] | $163.42 [p.76 · WI · 2026-08-10] | Not disclosed | $178 [p.76 · WI · 2026-08-10] | $142.23 [p.76 · WI · 2026-08-10] |
All disclosed cohorts (7)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| Costa Mesa Shop (affiliate-owned) FY2025 Net Sales January 1, 2025 to December 31, 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Westlake Village Shop (affiliate-owned) FY2025 Net Sales January 1, 2025 to December 31, 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Los Angeles Shop (affiliate-owned) FY2025 Net Sales January 1, 2025 to December 31, 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| North Scottsdale Shop (franchise-owned) FY2025 Net Sales January 1, 2025 to December 31, 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| El Segundo Shop (franchise-owned) FY2025 Net Sales January 1, 2025 to December 31, 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| All 5 operating shops FY2025 Average Order Value January 1, 2025 to December 31, 2025 |
5 [p.76 · WI · 2026-08-10] | $163.42 [p.76 · WI · 2026-08-10] | Not disclosed | $178 [p.76 · WI · 2026-08-10] | $142.23 [p.76 · WI · 2026-08-10] |
| All 5 operating shops FY2025 Median Order Value January 1, 2025 to December 31, 2025 |
5 [p.76 · WI · 2026-08-10] | Not disclosed | $140.81 [p.76 · WI · 2026-08-10] | $147.42 [p.76 · WI · 2026-08-10] | Not disclosed |
“The following tables contain historical financial performance representations for certain time periods for the three French Florist® outlets owned and operated by our affiliate and for the two franchise-owned outlets that operated from January to December 2025.” [p.63 · WI · 2026-08-10]
Extraction notes
- One or more Item 19 figures failed source verification and were removed.
- Item 7 totals were extracted with model assistance and verified against the cited page.
- The headline cohort's description does not explicitly state the population is franchised outlets — population not verified.