FLOWERAMA
Source filing: WI · filed 2025-10-24
Item 5 — Initial franchise fee
$35,000 [p.14 · WI · 2025-10-24]
Item 6 — Recurring fees (royalty & advertising)
| Royalty – Floral Business | 6% of Gross Sales2 [p.15 · WI · 2025-10-24] |
|---|---|
| Royalty – Fruit Bouquets | 6% of Fruit Bouquets Gross Sales2 [p.15 · WI · 2025-10-24] |
| Local Advertising | 1% of Gross Sales2 [p.15 · WI · 2025-10-24] |
| Marketing Fund – Floral Business | 2% of Gross Sales2 [p.16 · WI · 2025-10-24] |
| Marketing Fund – Fruit Bouquets | 2% of Fruit Bouquets Gross Sales 2 [p.16 · WI · 2025-10-24] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$227,000 [p.20 · WI · 2025-10-24] – $855,000 [p.20 · WI · 2025-10-24]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 32 [p.74 · WI · 2025-10-24] |
|---|---|
| Franchised outlets at end of year | 29 [p.74 · WI · 2025-10-24] |
| Net change in franchised outlets | -3 [p.74 · WI · 2025-10-24] |
| Transfers | 2 [p.75 · WI · 2025-10-24] |
| Terminations | 0 [p.78 · WI · 2025-10-24] |
| Non-renewals | 0 [p.78 · WI · 2025-10-24] |
| Ceased operations (other) | 3 [p.78 · WI · 2025-10-24] |
| Company-owned outlets at end of year | 8 [p.74 · WI · 2025-10-24] |
Item 19 — Financial performance representation
This filing does not include an Item 19 financial performance representation.
Extraction notes
- Item 7 totals were extracted with model assistance and verified against the cited page.