VERLO MATTRESS
Source filing: WI · filed 2026-04-27
Item 5 — Initial franchise fee
$50,000 [p.12 · WI · 2026-04-27]
Item 6 — Recurring fees (royalty & advertising)
| Royalty Fee | 5% of monthly Gross Sales [p.13 · WI · 2026-04-27] |
|---|---|
| National Marketing Fund Fee | Currently $500 per store per month, up to 2½% of monthly Gross Sales [p.13 · WI · 2026-04-27] |
| Local Advertising Contribution | Minimum of 6% of Gross Sales, as measured on an annual basis If you contribute to an advertising cooperative, those contributions (up to 4% of Gross Sales) will be credited towards your local advertising contribution [p.14 · WI · 2026-04-27] |
| Advertising Cooperative Fee | Up to 4% of Gross Sales, as we determine [p.14 · WI · 2026-04-27] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
Not disclosed – Not disclosed
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 36 [p.52 · WI · 2026-04-27] |
|---|---|
| Franchised outlets at end of year | 30 [p.52 · WI · 2026-04-27] |
| Net change in franchised outlets | -6 [p.52 · WI · 2026-04-27] |
| Transfers | Not disclosed |
| Terminations | 0 [p.54 · WI · 2026-04-27] |
| Non-renewals | 0 [p.54 · WI · 2026-04-27] |
| Ceased operations (other) | 8 [p.54 · WI · 2026-04-27] |
| Company-owned outlets at end of year | 6 [p.52 · WI · 2026-04-27] |
Item 19 — Financial performance representation
Headline cohort
14 Verlo Mattress franchisees (61% of total) operating 20 Stores (60% of total) open continuously from January 1 through December 31, 2025 · January 1 through December 31, 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 20 [p.49 · WI · 2026-04-27] | Not disclosed | $995,929.65 [p.50 · WI · 2026-04-27] | $3,146,037.06 [p.50 · WI · 2026-04-27] | Not disclosed |
All disclosed cohorts (1)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| 14 Verlo Mattress franchisees (61% of total) operating 20 Stores (60% of total) open continuously from January 1 through December 31, 2025 January 1 through December 31, 2025 |
20 [p.49 · WI · 2026-04-27] | Not disclosed | $995,929.65 [p.50 · WI · 2026-04-27] | $3,146,037.06 [p.50 · WI · 2026-04-27] | Not disclosed |
“Some stores have sold this much. Your individual results may differ. There is no assurance that you'll sell as much.” [p.49 · WI · 2026-04-27]
Extraction notes
- One or more Item 19 figures failed source verification and were removed.
- Item 7 totals were extracted with model assistance and verified against the cited page.