GrassRoots Turf
Source filing: WI · filed 2026-04-02
Item 5 — Initial franchise fee
$49,500 [p.10 · WI · 2026-04-02]
Item 6 — Recurring fees (royalty & advertising)
| Royalty | 7% of your gross sales [p.11 · WI · 2026-04-02] |
|---|---|
| Brand Fund Contribution | 1% of your gross sales [p.11 · WI · 2026-04-02] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$157,300 [p.18 · WI · 2026-04-02] – $313,600 [p.18 · WI · 2026-04-02]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 21 [p.43 · WI · 2026-04-02] |
|---|---|
| Franchised outlets at end of year | 22 [p.43 · WI · 2026-04-02] |
| Net change in franchised outlets | 1 [p.43 · WI · 2026-04-02] |
| Transfers | 0 [p.44 · WI · 2026-04-02] |
| Terminations | 0 [p.45 · WI · 2026-04-02] |
| Non-renewals | 0 [p.45 · WI · 2026-04-02] |
| Ceased operations (other) | 0 [p.45 · WI · 2026-04-02] |
| Company-owned outlets at end of year | Not disclosed |
Item 19 — Financial performance representation
Headline cohort
Operational Franchisees opened 2019-2020 FY2025 · January 1, 2025 to December 31, 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 7 [p.41 · WI · 2026-04-02] | $658,288.60 [p.41 · WI · 2026-04-02] | $597,123.27 [p.41 · WI · 2026-04-02] | $1,377,809.37 [p.41 · WI · 2026-04-02] | $226,423.96 [p.41 · WI · 2026-04-02] |
All disclosed cohorts (6)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| Affiliate-owned outlet FY2025 January 1, 2025 to December 31, 2025 |
1 [p.41 · WI · 2026-04-02] | $3,828,009.55 [p.41 · WI · 2026-04-02] | $3,828,009.55 [p.41 · WI · 2026-04-02] | $3,828,009.55 [p.41 · WI · 2026-04-02] | $3,828,009.55 [p.41 · WI · 2026-04-02] |
| Operational Franchisees opened 2019-2020 FY2025 January 1, 2025 to December 31, 2025 |
7 [p.41 · WI · 2026-04-02] | $658,288.60 [p.41 · WI · 2026-04-02] | $597,123.27 [p.41 · WI · 2026-04-02] | $1,377,809.37 [p.41 · WI · 2026-04-02] | $226,423.96 [p.41 · WI · 2026-04-02] |
| Operational Franchisees opened 2021-2022 FY2025 January 1, 2025 to December 31, 2025 |
4 [p.42 · WI · 2026-04-02] | $256,052.72 [p.42 · WI · 2026-04-02] | $254,911.04 [p.42 · WI · 2026-04-02] | $357,004.60 [p.42 · WI · 2026-04-02] | $157,384.21 [p.42 · WI · 2026-04-02] |
| Operational Franchisees opened 2023-2024 FY2025 January 1, 2025 to December 31, 2025 |
2 [p.42 · WI · 2026-04-02] | $131,739.26 [p.42 · WI · 2026-04-02] | $131,739.26 [p.42 · WI · 2026-04-02] | $187,398.02 [p.42 · WI · 2026-04-02] | $76,080.50 [p.42 · WI · 2026-04-02] |
| Turf Management Program 2025 Gross Sales by Customer January 1, 2025 to December 31, 2025 |
Not disclosed | $607.61 [p.42 · WI · 2026-04-02] | $528 [p.42 · WI · 2026-04-02] | Not disclosed | Not disclosed |
| Ornamental Management Program 2025 Gross Sales by Customer January 1, 2025 to December 31, 2025 |
Not disclosed | $479 [p.42 · WI · 2026-04-02] | $420 [p.42 · WI · 2026-04-02] | Not disclosed | Not disclosed |
“The average reflects the average amount that a Turf Management Program customer paid during 2025 to be in the Turf Management Program, and the median is the median amount that a Turf Management Program customer paid during 2025 to be” [p.42 · WI · 2026-04-02]
Extraction notes
- Item 20 outlet counts were extracted with model assistance and verified against the cited pages.
- Item 7 totals were extracted with model assistance and verified against the cited page.