Haagen-Dazs Shop
Source filing: WI · filed 2026-03-24
Item 5 — Initial franchise fee
$15,000 [p.13 · WI · 2026-03-24]
Item 6 — Recurring fees (royalty & advertising)
| Continuing Royalty Fee1 | See FDD [p.18 · WI · 2026-03-24] |
|---|
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$213,329 [p.23 · WI · 2026-03-24] – $591,579 [p.23 · WI · 2026-03-24]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 207 [p.64 · WI · 2026-03-24] |
|---|---|
| Franchised outlets at end of year | 215 [p.64 · WI · 2026-03-24] |
| Net change in franchised outlets | 8 [p.64 · WI · 2026-03-24] |
| Transfers | 11 [p.65 · WI · 2026-03-24] |
| Terminations | Not disclosed |
| Non-renewals | Not disclosed |
| Ceased operations (other) | 6 [p.68 · WI · 2026-03-24] |
| Company-owned outlets at end of year | 0 [p.64 · WI · 2026-03-24] |
Item 19 — Financial performance representation
Headline cohort
Traditional Häagen-Dazs Shops that commenced operation on or before January 1, 2025 and were still operating as of December 31, 2025, excluding seasonal Shops, cart satellites, management leveraged Shops, Hospitality Agreement Shops, and Shops closed more than 75 days for remodeling · 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 179 [p.63 · WI · 2026-03-24] | $721,069.22 [p.63 · WI · 2026-03-24] | $630,526.74 [p.63 · WI · 2026-03-24] | $2,199,660.54 [p.63 · WI · 2026-03-24] | $166,281.85 [p.63 · WI · 2026-03-24] |
All disclosed cohorts (1)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| Traditional Häagen-Dazs Shops that commenced operation on or before January 1, 2025 and were still operating as of December 31, 2025, excluding seasonal Shops, cart satellites, management leveraged Shops, Hospitality Agreement Shops, and Shops closed more than 75 days for remodeling 2025 |
179 [p.63 · WI · 2026-03-24] | $721,069.22 [p.63 · WI · 2026-03-24] | $630,526.74 [p.63 · WI · 2026-03-24] | $2,199,660.54 [p.63 · WI · 2026-03-24] | $166,281.85 [p.63 · WI · 2026-03-24] |
“The figures presented above only reflect sales.” [p.63 · WI · 2026-03-24]
Extraction notes
- Item 7 line items did not sum to the stated total; total shown is the FDD's stated total row only.
- The headline cohort's description does not explicitly state the population is franchised outlets — population not verified.