Hammer & Nails (Unit)
Source filing: WI · filed 2026-04-03
Item 5 — Initial franchise fee
$60,000 [p.15 · WI · 2026-04-03]
Item 6 — Recurring fees (royalty & advertising)
| Royalty (Notes 2 and 3) | 6% of Gross Sales [p.17 · WI · 2026-04-03] |
|---|---|
| Local and Regional Advertising Cooperatives (Note 9) | As established by cooperative members, but not exceeding the local [p.17 · WI · 2026-04-03] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
Not disclosed – Not disclosed
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 43 [p.62 · WI · 2026-04-03] |
|---|---|
| Franchised outlets at end of year | 59 [p.62 · WI · 2026-04-03] |
| Net change in franchised outlets | 16 [p.62 · WI · 2026-04-03] |
| Transfers | Not disclosed |
| Terminations | Not disclosed |
| Non-renewals | Not disclosed |
| Ceased operations (other) | Not disclosed |
| Company-owned outlets at end of year | 0 [p.62 · WI · 2026-04-03] |
Item 19 — Financial performance representation
Headline cohort
Operational Franchise Outlets 2023 Calendar Year · 2023 Calendar Year
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 20 [p.56 · WI · 2026-04-03] | $818,793 [p.56 · WI · 2026-04-03] | $791,574 [p.56 · WI · 2026-04-03] | $920,193 [p.56 · WI · 2026-04-03] | $241,223 [p.56 · WI · 2026-04-03] |
All disclosed cohorts (10)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| Operational Franchise Outlets 2023 Calendar Year 2023 Calendar Year |
20 [p.56 · WI · 2026-04-03] | $818,793 [p.56 · WI · 2026-04-03] | $791,574 [p.56 · WI · 2026-04-03] | $920,193 [p.56 · WI · 2026-04-03] | $241,223 [p.56 · WI · 2026-04-03] |
| Operational Franchise Outlets 2024 Calendar Year 2024 Calendar Year |
31 [p.56 · WI · 2026-04-03] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Operational Franchise Outlets 2025 Calendar Year 2025 Calendar Year |
43 [p.56 · WI · 2026-04-03] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Operational Franchise Outlets for Three or More Years 2023 Calendar Year 2023 Calendar Year |
11 [p.57 · WI · 2026-04-03] | $849,963 [p.57 · WI · 2026-04-03] | $834,886 [p.57 · WI · 2026-04-03] | $1,669,013 [p.57 · WI · 2026-04-03] | $314,489 [p.57 · WI · 2026-04-03] |
| Operational Franchise Outlets for Three or More Years 2024 Calendar Year 2024 Calendar Year |
15 [p.57 · WI · 2026-04-03] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Operational Franchise Outlets for Three or More Years 2025 Calendar Year 2025 Calendar Year |
20 [p.57 · WI · 2026-04-03] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| 1st Quartile Operational Franchise Outlets 2025 Calendar Year 2025 Calendar Year |
3 [p.60 · WI · 2026-04-03] | $1,577,946 [p.60 · WI · 2026-04-03] | $1,457,413 [p.60 · WI · 2026-04-03] | $2,057,264 [p.60 · WI · 2026-04-03] | $1,369,741 [p.60 · WI · 2026-04-03] |
| 2nd Quartile Operational Franchise Outlets 2025 Calendar Year 2025 Calendar Year |
3 [p.60 · WI · 2026-04-03] | $1,093,937 [p.60 · WI · 2026-04-03] | $1,031,923 [p.60 · WI · 2026-04-03] | $1,305,105 [p.60 · WI · 2026-04-03] | $933,427 [p.60 · WI · 2026-04-03] |
| 3rd Quartile Operational Franchise Outlets 2025 Calendar Year 2025 Calendar Year |
4 [p.60 · WI · 2026-04-03] | $876,350 [p.60 · WI · 2026-04-03] | $873,205 [p.60 · WI · 2026-04-03] | $951,014 [p.60 · WI · 2026-04-03] | $811,726 [p.60 · WI · 2026-04-03] |
| 4th Quartile Operational Franchise Outlets 2025 Calendar Year 2025 Calendar Year |
4 [p.60 · WI · 2026-04-03] | $633,417 [p.60 · WI · 2026-04-03] | $639,416 [p.60 · WI · 2026-04-03] | $718,131 [p.60 · WI · 2026-04-03] | $521,150 [p.60 · WI · 2026-04-03] |
“Some Outlets have earned this amount. Your individual results may differ. There is no assurance that you'll earn as much.” [p.61 · WI · 2026-04-03]
Extraction notes
- One or more Item 19 figures failed source verification and were removed.
- Item 7 totals were extracted with model assistance and verified against the cited page.