Hello Sugar
Source filing: WI · filed 2026-04-20
Item 5 — Initial franchise fee
$50,000 [p.14 · WI · 2026-04-20]
Item 6 — Recurring fees (royalty & advertising)
| Royalty Fee | 6% of monthly Gross Revenue. [p.16 · WI · 2026-04-20] |
|---|---|
| Required Minimum Expenditure for Local Marketing and Advertising | Not less than $350 per month. If you use our affiliate to provide [p.16 · WI · 2026-04-20] |
| Brand Fund | We do not currently charge a Brand Fund contribution, but we reserve the right to charge a Brand Fund contribution up to two percent (2%) of monthly Gross Revenue. [p.19 · WI · 2026-04-20] |
| Advertising Cooperative | Currently not assessed. Maximum of 2% of Gross Revenue. [p.19 · WI · 2026-04-20] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$265,372 [p.27 · WI · 2026-04-20] – $734,705 [p.27 · WI · 2026-04-20]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 87 [p.97 · WI · 2026-04-20] |
|---|---|
| Franchised outlets at end of year | 157 [p.97 · WI · 2026-04-20] |
| Net change in franchised outlets | 70 [p.97 · WI · 2026-04-20] |
| Transfers | 7 [p.98 · WI · 2026-04-20] |
| Terminations | 0 [p.100 · WI · 2026-04-20] |
| Non-renewals | 0 [p.100 · WI · 2026-04-20] |
| Ceased operations (other) | 7 [p.100 · WI · 2026-04-20] |
| Company-owned outlets at end of year | Not disclosed |
Item 19 — Financial performance representation
Headline cohort
All Suites Locations: Overview - All 76 Suites FY2025 · 2025 calendar year
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 76 [p.84 · WI · 2026-04-20] | $220,743 [p.84 · WI · 2026-04-20] | $195,600 [p.84 · WI · 2026-04-20] | $551,888 [p.84 · WI · 2026-04-20] | $75,504 [p.84 · WI · 2026-04-20] |
All disclosed cohorts (29)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| All Flagship Locations: Overview - Flagships Open 4+ Full Years FY2025 2025 calendar year |
6 [p.73 · WI · 2026-04-20] | $766,771 [p.73 · WI · 2026-04-20] | $642,655 [p.73 · WI · 2026-04-20] | $1,387,504 [p.73 · WI · 2026-04-20] | $440,748 [p.73 · WI · 2026-04-20] |
| All Flagship Locations: Overview - Flagships Opened in 2023 or 2024 FY2025 2025 calendar year |
9 [p.73 · WI · 2026-04-20] | $566,161 [p.73 · WI · 2026-04-20] | $510,533 [p.73 · WI · 2026-04-20] | $924,256 [p.73 · WI · 2026-04-20] | $324,774 [p.73 · WI · 2026-04-20] |
| All Flagship Locations: Overview - All Flagships FY2025 2025 calendar year |
15 [p.73 · WI · 2026-04-20] | $646,405 [p.73 · WI · 2026-04-20] | $546,212 [p.73 · WI · 2026-04-20] | $1,387,504 [p.73 · WI · 2026-04-20] | $324,774 [p.73 · WI · 2026-04-20] |
| All Flagship Locations: Top 25% by Net Revenue FY2025 2025 calendar year profit/expense-type measure, not gross revenue |
4 [p.74 · WI · 2026-04-20] | $1,055,360 [p.74 · WI · 2026-04-20] | Not disclosed | Not disclosed | Not disclosed |
| All Flagship Locations: Middle 50% by Net Revenue FY2025 2025 calendar year profit/expense-type measure, not gross revenue |
7 [p.74 · WI · 2026-04-20] | $564,235 [p.74 · WI · 2026-04-20] | Not disclosed | Not disclosed | Not disclosed |
| All Flagship Locations: Bottom 25% by Net Revenue FY2025 2025 calendar year profit/expense-type measure, not gross revenue |
4 [p.74 · WI · 2026-04-20] | $381,248 [p.74 · WI · 2026-04-20] | Not disclosed | Not disclosed | Not disclosed |
| All Flagship Locations: Top 25% by Net Revenue Medians FY2025 2025 calendar year profit/expense-type measure, not gross revenue |
4 [p.75 · WI · 2026-04-20] | Not disclosed | $970,045 [p.75 · WI · 2026-04-20] | Not disclosed | Not disclosed |
| All Flagship Locations: Middle 50% by Net Revenue Medians FY2025 2025 calendar year profit/expense-type measure, not gross revenue |
7 [p.75 · WI · 2026-04-20] | Not disclosed | $546,212 [p.75 · WI · 2026-04-20] | Not disclosed | Not disclosed |
| All Flagship Locations: Bottom 25% by Net Revenue Medians FY2025 2025 calendar year profit/expense-type measure, not gross revenue |
4 [p.75 · WI · 2026-04-20] | Not disclosed | $379,734 [p.75 · WI · 2026-04-20] | Not disclosed | Not disclosed |
| All Flagship Locations: Open 4+ Years FY2025 2025 calendar year |
6 [p.76 · WI · 2026-04-20] | $766,771 [p.76 · WI · 2026-04-20] | $642,655 [p.76 · WI · 2026-04-20] | $1,387,504 [p.76 · WI · 2026-04-20] | $440,748 [p.76 · WI · 2026-04-20] |
| All Flagship Locations: Opened in 2023 or 2024 FY2025 2025 calendar year |
9 [p.77 · WI · 2026-04-20] | $566,161 [p.77 · WI · 2026-04-20] | $510,533 [p.77 · WI · 2026-04-20] | $924,256 [p.77 · WI · 2026-04-20] | $324,774 [p.77 · WI · 2026-04-20] |
| Corporate Flagship Locations: Open 4+ Years FY2025 2025 calendar year |
5 [p.79 · WI · 2026-04-20] | $831,975 [p.79 · WI · 2026-04-20] | $676,597 [p.79 · WI · 2026-04-20] | $1,387,504 [p.79 · WI · 2026-04-20] | $471,229 [p.79 · WI · 2026-04-20] |
| All Corporate Flagship Locations FY2025 2025 calendar year |
11 [p.80 · WI · 2026-04-20] | $662,474 [p.80 · WI · 2026-04-20] | $546,212 [p.80 · WI · 2026-04-20] | $1,387,504 [p.80 · WI · 2026-04-20] | $324,774 [p.80 · WI · 2026-04-20] |
| Franchise Flagship Locations FY2025 2025 calendar year |
4 [p.82 · WI · 2026-04-20] | $602,215 [p.82 · WI · 2026-04-20] | $535,482 [p.82 · WI · 2026-04-20] | $924,256 [p.82 · WI · 2026-04-20] | $413,639 [p.82 · WI · 2026-04-20] |
| All Suites Locations: Overview - Suites Open 4+ Full Years FY2025 2025 calendar year |
25 [p.84 · WI · 2026-04-20] | $272,888 [p.84 · WI · 2026-04-20] | $254,747 [p.84 · WI · 2026-04-20] | $542,646 [p.84 · WI · 2026-04-20] | $89,791 [p.84 · WI · 2026-04-20] |
| All Suites Locations: Overview - Suites Open 3+ Full Years FY2025 2025 calendar year |
48 [p.84 · WI · 2026-04-20] | $254,681 [p.84 · WI · 2026-04-20] | $222,355 [p.84 · WI · 2026-04-20] | $551,888 [p.84 · WI · 2026-04-20] | $89,791 [p.84 · WI · 2026-04-20] |
| All Suites Locations: Overview - Suites Open 2 Full Years FY2025 2025 calendar year |
23 [p.84 · WI · 2026-04-20] | $234,890 [p.84 · WI · 2026-04-20] | $209,641 [p.84 · WI · 2026-04-20] | $551,888 [p.84 · WI · 2026-04-20] | $105,872 [p.84 · WI · 2026-04-20] |
| All Suites Locations: Overview - Suites Open 1 Full Year FY2025 2025 calendar year |
28 [p.84 · WI · 2026-04-20] | $162,563 [p.84 · WI · 2026-04-20] | $167,571 [p.84 · WI · 2026-04-20] | $306,897 [p.84 · WI · 2026-04-20] | $75,504 [p.84 · WI · 2026-04-20] |
| All Suites Locations: Overview - All 76 Suites FY2025 2025 calendar year |
76 [p.84 · WI · 2026-04-20] | $220,743 [p.84 · WI · 2026-04-20] | $195,600 [p.84 · WI · 2026-04-20] | $551,888 [p.84 · WI · 2026-04-20] | $75,504 [p.84 · WI · 2026-04-20] |
| All Suites Locations: Top 25% by Net Revenue FY2025 2025 calendar year profit/expense-type measure, not gross revenue |
19 [p.85 · WI · 2026-04-20] | $373,286 [p.85 · WI · 2026-04-20] | Not disclosed | Not disclosed | Not disclosed |
| All Suites Locations: Middle 50% by Net Revenue FY2025 2025 calendar year profit/expense-type measure, not gross revenue |
38 [p.85 · WI · 2026-04-20] | $201,096 [p.85 · WI · 2026-04-20] | Not disclosed | Not disclosed | Not disclosed |
| All Suites Locations: Bottom 25% by Net Revenue FY2025 2025 calendar year profit/expense-type measure, not gross revenue |
19 [p.85 · WI · 2026-04-20] | $107,493 [p.85 · WI · 2026-04-20] | Not disclosed | Not disclosed | Not disclosed |
| All Suites Locations: Top 25% by Net Revenue Medians FY2025 2025 calendar year profit/expense-type measure, not gross revenue |
19 [p.86 · WI · 2026-04-20] | Not disclosed | $363,508 [p.86 · WI · 2026-04-20] | Not disclosed | Not disclosed |
| All Suites Locations: Middle 50% by Net Revenue Medians FY2025 2025 calendar year profit/expense-type measure, not gross revenue |
38 [p.86 · WI · 2026-04-20] | Not disclosed | $195,600 [p.86 · WI · 2026-04-20] | Not disclosed | Not disclosed |
| All Suites Locations: Bottom 25% by Net Revenue Medians FY2025 2025 calendar year profit/expense-type measure, not gross revenue |
19 [p.86 · WI · 2026-04-20] | Not disclosed | $108,634 [p.86 · WI · 2026-04-20] | Not disclosed | Not disclosed |
| Suites Locations Open 4+ Years (25 Total) FY2025 2025 calendar year |
25 [p.87 · WI · 2026-04-20] | $272,888 [p.87 · WI · 2026-04-20] | $254,747 [p.87 · WI · 2026-04-20] | $542,646 [p.87 · WI · 2026-04-20] | $89,791 [p.87 · WI · 2026-04-20] |
| Suites Locations Open 3+ Years (48 Total) FY2025 2025 calendar year |
48 [p.88 · WI · 2026-04-20] | $254,681 [p.88 · WI · 2026-04-20] | $222,355 [p.88 · WI · 2026-04-20] | $551,888 [p.88 · WI · 2026-04-20] | $89,791 [p.88 · WI · 2026-04-20] |
| Suites Locations Open 2 Full Years (23 Total) FY2025 2025 calendar year |
23 [p.89 · WI · 2026-04-20] | $234,890 [p.89 · WI · 2026-04-20] | $209,641 [p.89 · WI · 2026-04-20] | $551,888 [p.89 · WI · 2026-04-20] | $105,872 [p.89 · WI · 2026-04-20] |
| Suites Locations Open 1 Full Year (28 Total) FY2025 2025 calendar year |
28 [p.90 · WI · 2026-04-20] | $162,563 [p.90 · WI · 2026-04-20] | $167,571 [p.90 · WI · 2026-04-20] | $306,897 [p.90 · WI · 2026-04-20] | $75,504 [p.90 · WI · 2026-04-20] |
“Chart 1 of this Item sets forth the average, median, high, and low Net Revenue during the 2025 calendar year for all corporate and franchised flagships, split into flagships open four or more years and flagships that opened in 2023” [p.68 · WI · 2026-04-20]
Extraction notes
- Item 20 outlet counts were extracted with model assistance and verified against the cited pages.
- Item 7 totals were extracted with model assistance and verified against the cited page.
- The headline cohort's description does not explicitly state the population is franchised outlets — population not verified.
- An Item 19 cohort was relabeled as a profit-type measure and is not eligible as the headline revenue figure.