Honest Art
Source filing: WI · filed 2026-05-05
Item 5 — Initial franchise fee
$45,000 [p.9 · WI · 2026-05-05]
Item 6 — Recurring fees (royalty & advertising)
| Continuing Royalty Fee | 7% of Gross Revenue, Subject to a minimum royalty Fee in the 2nd year of business [p.10 · WI · 2026-05-05] |
|---|---|
| Required Minimum Expenditure for Local Marketing and Advertising | Minimum of $2,000 per month for the 1st year. After the 1st year, the greater of $2,000 per month or 3% of revenues [p.10 · WI · 2026-05-05] |
| Brand Fund Contribution | 3% of Gross Revenue [p.10 · WI · 2026-05-05] |
| Advertising Cooperative | Up to 50% of the required local marketing spend [p.10 · WI · 2026-05-05] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$260,200 [p.18 · WI · 2026-05-05] – $523,250 [p.18 · WI · 2026-05-05]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 0 [p.48 · WI · 2026-05-05] |
|---|---|
| Franchised outlets at end of year | 0 [p.48 · WI · 2026-05-05] |
| Net change in franchised outlets | 0 [p.48 · WI · 2026-05-05] |
| Transfers | 0 [p.48 · WI · 2026-05-05] |
| Terminations | 0 [p.48 · WI · 2026-05-05] |
| Non-renewals | 0 [p.48 · WI · 2026-05-05] |
| Ceased operations (other) | 0 [p.48 · WI · 2026-05-05] |
| Company-owned outlets at end of year | Not disclosed |
Item 19 — Financial performance representation
The filing's Item 19 contains no cohort eligible for headline presentation under this site's rules (franchised population, gross revenue/sales, annual, not a ranked subset).
All disclosed cohorts (4)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| company-owned studio outlet in Ardsley, New York - 2022 2022 |
1 [p.47 · WI · 2026-05-05] | $563,113 [p.47 · WI · 2026-05-05] | Not disclosed | Not disclosed | Not disclosed |
| company-owned studio outlet in Ardsley, New York - 2023 2023 |
1 [p.47 · WI · 2026-05-05] | $816,050 [p.47 · WI · 2026-05-05] | Not disclosed | Not disclosed | Not disclosed |
| company-owned studio outlet in Ardsley, New York - 2024 2024 |
1 [p.47 · WI · 2026-05-05] | $967,811 [p.47 · WI · 2026-05-05] | Not disclosed | Not disclosed | Not disclosed |
| company-owned studio outlet in Ardsley, New York - 2025 2025 |
1 [p.47 · WI · 2026-05-05] | $1,053,545 [p.47 · WI · 2026-05-05] | Not disclosed | Not disclosed | Not disclosed |
“The following is the historical financial performance of our company-owned studio outlet located in Ardsley, New York which offers pottery and candle making.” [p.47 · WI · 2026-05-05]
Extraction notes
- Item 20 outlet counts were extracted with model assistance and verified against the cited pages.
- Item 7 totals were extracted with model assistance and verified against the cited page.