IHOP and International House of Pancakes
Source filing: WI · filed 2026-03-27
Item 5 — Initial franchise fee
$50,000 [p.19 · WI · 2026-03-27]
Item 6 — Recurring fees (royalty & advertising)
| Royalty | See FDD [p.21 · WI · 2026-03-27] |
|---|---|
| National Advertising Fee | See FDD [p.21 · WI · 2026-03-27] |
| Local Advertising Fee | See FDD [p.21 · WI · 2026-03-27] |
| Cooperative Advertising | See FDD [p.21 · WI · 2026-03-27] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$1,907,682 [p.28 · WI · 2026-03-27] – $3,329,845 [p.28 · WI · 2026-03-27]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 1,655 [p.68 · WI · 2026-03-27] |
|---|---|
| Franchised outlets at end of year | 1,630 [p.68 · WI · 2026-03-27] |
| Net change in franchised outlets | -25 [p.68 · WI · 2026-03-27] |
| Transfers | 69 [p.71 · WI · 2026-03-27] |
| Terminations | 0 [p.77 · WI · 2026-03-27] |
| Non-renewals | 9 [p.77 · WI · 2026-03-27] |
| Ceased operations (other) | 39 [p.77 · WI · 2026-03-27] |
| Company-owned outlets at end of year | 12 [p.68 · WI · 2026-03-27] |
Item 19 — Financial performance representation
Headline cohort
Traditional Franchised Restaurants by Prototype - Freestanding · January 1, 2024 to December 29, 2024
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 1,275 [p.67 · WI · 2026-03-27] | $2,072,457 [p.67 · WI · 2026-03-27] | $1,970,976 [p.67 · WI · 2026-03-27] | $6,869,865 [p.67 · WI · 2026-03-27] | $485,865 [p.67 · WI · 2026-03-27] |
All disclosed cohorts (14)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| Traditional Franchised Restaurants by Region - Northeast January 1, 2024 to December 29, 2024 |
178 [p.66 · WI · 2026-03-27] | $2,290,697 [p.66 · WI · 2026-03-27] | $2,230,534 [p.66 · WI · 2026-03-27] | $5,274,280 [p.66 · WI · 2026-03-27] | $793,352 [p.66 · WI · 2026-03-27] |
| Traditional Franchised Restaurants by Region - West January 1, 2024 to December 29, 2024 |
426 [p.66 · WI · 2026-03-27] | $2,210,162 [p.66 · WI · 2026-03-27] | $2,040,902 [p.66 · WI · 2026-03-27] | $6,869,865 [p.66 · WI · 2026-03-27] | $485,865 [p.66 · WI · 2026-03-27] |
| Traditional Franchised Restaurants by Region - South January 1, 2024 to December 29, 2024 |
630 [p.66 · WI · 2026-03-27] | $2,028,953 [p.66 · WI · 2026-03-27] | $1,943,961 [p.66 · WI · 2026-03-27] | $4,911,942 [p.66 · WI · 2026-03-27] | $574,131 [p.66 · WI · 2026-03-27] |
| Traditional Franchised Restaurants by Region - Midwest January 1, 2024 to December 29, 2024 |
228 [p.66 · WI · 2026-03-27] | $1,706,024 [p.66 · WI · 2026-03-27] | $1,562,461 [p.66 · WI · 2026-03-27] | $5,420,102 [p.66 · WI · 2026-03-27] | $632,683 [p.66 · WI · 2026-03-27] |
| Traditional Franchised Restaurants by Region - Northeast December 30, 2024 to December 28, 2025 |
180 [p.66 · WI · 2026-03-27] | $2,286,794 [p.66 · WI · 2026-03-27] | $2,176,716 [p.66 · WI · 2026-03-27] | $5,379,203 [p.66 · WI · 2026-03-27] | $819,311 [p.66 · WI · 2026-03-27] |
| Traditional Franchised Restaurants by Region - West December 30, 2024 to December 28, 2025 |
423 [p.66 · WI · 2026-03-27] | $2,127,026 [p.66 · WI · 2026-03-27] | $1,984,987 [p.66 · WI · 2026-03-27] | $6,701,374 [p.66 · WI · 2026-03-27] | $449,482 [p.66 · WI · 2026-03-27] |
| Traditional Franchised Restaurants by Region - South December 30, 2024 to December 28, 2025 |
624 [p.66 · WI · 2026-03-27] | $1,984,978 [p.66 · WI · 2026-03-27] | $1,922,820 [p.66 · WI · 2026-03-27] | $4,996,683 [p.66 · WI · 2026-03-27] | $375,921 [p.66 · WI · 2026-03-27] |
| Traditional Franchised Restaurants by Region - Midwest December 30, 2024 to December 28, 2025 |
236 [p.66 · WI · 2026-03-27] | $1,672,423 [p.66 · WI · 2026-03-27] | $1,551,817 [p.66 · WI · 2026-03-27] | $5,188,270 [p.66 · WI · 2026-03-27] | $287,791 [p.66 · WI · 2026-03-27] |
| Traditional Franchised Restaurants by Prototype - Freestanding January 1, 2024 to December 29, 2024 |
1,275 [p.67 · WI · 2026-03-27] | $2,072,457 [p.67 · WI · 2026-03-27] | $1,970,976 [p.67 · WI · 2026-03-27] | $6,869,865 [p.67 · WI · 2026-03-27] | $485,865 [p.67 · WI · 2026-03-27] |
| Traditional Franchised Restaurants by Prototype - In-line January 1, 2024 to December 29, 2024 |
59 [p.67 · WI · 2026-03-27] | $1,998,129 [p.67 · WI · 2026-03-27] | $1,901,639 [p.67 · WI · 2026-03-27] | $3,955,328 [p.67 · WI · 2026-03-27] | $632,683 [p.67 · WI · 2026-03-27] |
| Traditional Franchised Restaurants by Prototype - Endcap January 1, 2024 to December 29, 2024 |
128 [p.67 · WI · 2026-03-27] | $2,001,677 [p.67 · WI · 2026-03-27] | $1,801,955 [p.67 · WI · 2026-03-27] | $5,375,934 [p.67 · WI · 2026-03-27] | $574,131 [p.67 · WI · 2026-03-27] |
| Traditional Franchised Restaurants by Prototype - Freestanding December 30, 2024 to December 28, 2025 |
1,271 [p.67 · WI · 2026-03-27] | $2,023,009 [p.67 · WI · 2026-03-27] | $1,953,332 [p.67 · WI · 2026-03-27] | $6,701,374 [p.67 · WI · 2026-03-27] | $375,921 [p.67 · WI · 2026-03-27] |
| Traditional Franchised Restaurants by Prototype - In-line December 30, 2024 to December 28, 2025 |
54 [p.67 · WI · 2026-03-27] | $1,978,316 [p.67 · WI · 2026-03-27] | $1,905,551 [p.67 · WI · 2026-03-27] | $3,721,422 [p.67 · WI · 2026-03-27] | $550,370 [p.67 · WI · 2026-03-27] |
| Traditional Franchised Restaurants by Prototype - Endcap December 30, 2024 to December 28, 2025 |
138 [p.67 · WI · 2026-03-27] | $1,931,884 [p.67 · WI · 2026-03-27] | $1,715,013 [p.67 · WI · 2026-03-27] | $5,379,203 [p.67 · WI · 2026-03-27] | $287,791 [p.67 · WI · 2026-03-27] |
“Some outlets have earned these amounts. Your individual results may differ. There is no assurance that you will earn as much.” [p.67 · WI · 2026-03-27]
Extraction notes
- Item 7 totals were extracted with model assistance and verified against the cited page.