La Madeleine®
Source filing: WI · filed 2026-04-27
Item 5 — Initial franchise fee
$40,000 [p.14 · WI · 2026-04-27]
Item 6 — Recurring fees (royalty & advertising)
| Standard Royalty(1) | 5% of Gross Sales [p.16 · WI · 2026-04-27] |
|---|---|
| Royalty for Full Bakery & Cafés acquired from our affiliates under the refranchising program | 0%-5% of Gross Sales [p.16 · WI · 2026-04-27] |
| Weekly Advertising Obligation (“WAO”) | Except as set forth below, up to 4% of Gross Sales, currently: 2.25% of Gross Sales for Brand Marketing Fund (“BMF”) and 1% of Gross Sales for Local Store Marketing (“LSM”) For Express Bakery & Cafés at Non-Traditional Facilities, up to 1% of Gross Sales (currently, 0% of Gross Sales). [p.17 · WI · 2026-04-27] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
Not disclosed – Not disclosed
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 62 [p.71 · WI · 2026-04-27] |
|---|---|
| Franchised outlets at end of year | 59 [p.71 · WI · 2026-04-27] |
| Net change in franchised outlets | -3 [p.71 · WI · 2026-04-27] |
| Transfers | 0 [p.72 · WI · 2026-04-27] |
| Terminations | Not disclosed |
| Non-renewals | Not disclosed |
| Ceased operations (other) | 0 [p.73 · WI · 2026-04-27] |
| Company-owned outlets at end of year | 27 [p.71 · WI · 2026-04-27] |
Item 19 — Financial performance representation
Headline cohort
Covered Franchised Express Bakery & Cafés at Non-Traditional Facilities · 52-week period ending December 30, 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 8 [p.70 · WI · 2026-04-27] | $1,804,288 [p.70 · WI · 2026-04-27] | $1,802,535 [p.70 · WI · 2026-04-27] | $3,705,755 [p.70 · WI · 2026-04-27] | $239,932 [p.70 · WI · 2026-04-27] |
All disclosed cohorts (5)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| Covered Company-Owned Bakery & Cafés (Full, Traditional Locations) - Top 50% fiscal year ending December 30, 2025 |
13 [p.68 · WI · 2026-04-27] | $2,616,259 [p.68 · WI · 2026-04-27] | Not disclosed | Not disclosed | Not disclosed |
| Covered Company-Owned Bakery & Cafés (Full, Traditional Locations) - Bottom 50% fiscal year ending December 30, 2025 |
13 [p.68 · WI · 2026-04-27] | $1,613,131 [p.68 · WI · 2026-04-27] | $1,686,661 [p.68 · WI · 2026-04-27] | $2,061,336 [p.68 · WI · 2026-04-27] | $957,143 [p.68 · WI · 2026-04-27] |
| Covered Franchised Bakery & Cafés at Traditional Locations (Full) - Top 50% 52-week period ending December 30, 2025 |
24 [p.69 · WI · 2026-04-27] | $2,815,342 [p.69 · WI · 2026-04-27] | Not disclosed | Not disclosed | Not disclosed |
| Covered Franchised Bakery & Cafés at Traditional Locations (Full) - Bottom 50% 52-week period ending December 30, 2025 |
24 [p.69 · WI · 2026-04-27] | $1,800,992 [p.69 · WI · 2026-04-27] | $1,813,246 [p.69 · WI · 2026-04-27] | $2,307,553 [p.69 · WI · 2026-04-27] | $1,090,234 [p.69 · WI · 2026-04-27] |
| Covered Franchised Express Bakery & Cafés at Non-Traditional Facilities 52-week period ending December 30, 2025 |
8 [p.70 · WI · 2026-04-27] | $1,804,288 [p.70 · WI · 2026-04-27] | $1,802,535 [p.70 · WI · 2026-04-27] | $3,705,755 [p.70 · WI · 2026-04-27] | $239,932 [p.70 · WI · 2026-04-27] |
“The figures in Table 1 are based on 26 company-owned Bakery & Cafés that were open throughout our fiscal year ending December 30, 2025 (the "Covered Company-Owned Bakery & Cafés").” [p.68 · WI · 2026-04-27]
Extraction notes
- One or more Item 19 figures failed source verification and were removed.
- Item 7 totals were extracted with model assistance and verified against the cited page.