Lawn Doctor
Source filing: WI · filed 2026-04-28
Item 5 — Initial franchise fee
$50,000 [p.13 · WI · 2026-04-28]
Item 6 — Recurring fees (royalty & advertising)
| Royalty and Service Fee | 10% of Net Revenues [p.14 · WI · 2026-04-28] |
|---|---|
| Out-of-Territory Royalty Fee | 15% of Net Revenues earned outside of franchisee’s Territory [p.15 · WI · 2026-04-28] |
| Annual Advertising / Marketing Commitment | Unspent amount of annual advertising / marketing commitment [p.15 · WI · 2026-04-28] |
| HOLIDAY LIGHTING HEROES Advertising / Marketing | Each calendar year, greater of $6,000 or 5% of immediately- preceding calendar year’s Net Revenues from offer, sale, and provision of HOLIDAY LIGHTING HEROES holiday lighting and décor services by your Lawn Doctor Business. [p.16 · WI · 2026-04-28] |
| Fine for Use of Unauthorized Advertising | $250 [p.18 · WI · 2026-04-28] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
Not disclosed – Not disclosed
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 653 [p.55 · WI · 2026-04-28] |
|---|---|
| Franchised outlets at end of year | 672 [p.55 · WI · 2026-04-28] |
| Net change in franchised outlets | 19 [p.55 · WI · 2026-04-28] |
| Transfers | 18 [p.58 · WI · 2026-04-28] |
| Terminations | 4 [p.63 · WI · 2026-04-28] |
| Non-renewals | 0 [p.63 · WI · 2026-04-28] |
| Ceased operations (other) | 1 [p.63 · WI · 2026-04-28] |
| Company-owned outlets at end of year | 3 [p.55 · WI · 2026-04-28] |
Item 19 — Financial performance representation
Headline cohort
Franchisees with 7 or more territories operated for 2+ years as of December 31, 2025 · 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 19 [p.51 · WI · 2026-04-28] | $3,887,991 [p.51 · WI · 2026-04-28] | $2,909,504 [p.51 · WI · 2026-04-28] | $10,031,296 [p.51 · WI · 2026-04-28] | $432,824 [p.51 · WI · 2026-04-28] |
All disclosed cohorts (20)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| All 202 Franchisees that operated Lawn Doctor Businesses for 2 Full Years or More as of December 31, 2025 (per Franchisee) 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Franchisees with 1-3 territories operated for 2+ years as of December 31, 2025 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Franchisees with 4-6 territories operated for 2+ years as of December 31, 2025 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Franchisees with 7 or more territories operated for 2+ years as of December 31, 2025 2025 |
19 [p.51 · WI · 2026-04-28] | $3,887,991 [p.51 · WI · 2026-04-28] | $2,909,504 [p.51 · WI · 2026-04-28] | $10,031,296 [p.51 · WI · 2026-04-28] | $432,824 [p.51 · WI · 2026-04-28] |
| Franchisees that operated Lawn Doctor Businesses for 2 Full Years or More as of December 31, 2024 2024 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Franchisees that operated Lawn Doctor Businesses for 2 Full Years or More as of December 31, 2023 2023 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Franchisees that operated Lawn Doctor Businesses for 2 Full Years or More as of December 31, 2022 2022 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Franchisees that operated Lawn Doctor Businesses for 2 Full Years or More as of December 31, 2021 2021 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Franchisees that operated Lawn Doctor Businesses for 2 Full Years or More as of December 31, 2020 2020 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Franchisees that operated Lawn Doctor Businesses for 2 Full Years or More as of December 31, 2019 2019 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Franchisees that operated Lawn Doctor Businesses for 2 Full Years or More as of December 31, 2018 2018 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Franchisees that operated Lawn Doctor Businesses for 2 Full Years or More as of December 31, 2017 2017 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Franchisees that operated Lawn Doctor Businesses for 2 Full Years or More as of December 31, 2016 2016 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Franchisees that operated Lawn Doctor Businesses for 2 Full Years or More as of December 31, 2015 2015 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Franchisees that operated Lawn Doctor Businesses for 2 Full Years or More as of December 31, 2014 2014 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Franchisees that operated Lawn Doctor Businesses for 2 Full Years or More as of December 31, 2013 2013 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Franchisees that operated Lawn Doctor Businesses for 2 Full Years or More as of December 31, 2012 2012 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Franchisees that operated Lawn Doctor Businesses for 2 Full Years or More as of December 31, 2011 2011 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Franchisees that operated Lawn Doctor Businesses for 2 Full Years or More as of December 31, 2010 2010 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Franchisees that operated Lawn Doctor Businesses for 2 Full Years or More as of December 31, 2009 2009 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
“All financial performance representations are based on internal unaudited historical data.” [p.50 · WI · 2026-04-28]