Magnolia Soap and Bath Co
Source filing: WI · filed 2026-05-31
Item 5 — Initial franchise fee
$60,000 [p.13 · WI · 2026-05-31]
Item 6 — Recurring fees (royalty & advertising)
| Royalty Fee | 7% of Gross Sales, with a monthly minimum of $1,250 starting in your 13th month of operations [p.14 · WI · 2026-05-31] |
|---|---|
| Local Advertising Requirement | 1% of Gross Sales per month [p.14 · WI · 2026-05-31] |
| Brand Fund Contribution | 2% of Gross Sales [p.14 · WI · 2026-05-31] |
| Advertising Cooperative | Currently not assessed. [p.14 · WI · 2026-05-31] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$263,900 [p.21 · WI · 2026-05-31] – $490,500 [p.21 · WI · 2026-05-31]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 40 [p.53 · WI · 2026-05-31] |
|---|---|
| Franchised outlets at end of year | 42 [p.53 · WI · 2026-05-31] |
| Net change in franchised outlets | 2 [p.53 · WI · 2026-05-31] |
| Transfers | 2 [p.53 · WI · 2026-05-31] |
| Terminations | 7 [p.55 · WI · 2026-05-31] |
| Non-renewals | 0 [p.55 · WI · 2026-05-31] |
| Ceased operations (other) | 1 [p.55 · WI · 2026-05-31] |
| Company-owned outlets at end of year | Not disclosed |
Item 19 — Financial performance representation
Headline cohort
26 franchised outlets and 1 licensed outlet open entire 2025 calendar year · January 1, 2025 through December 31, 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 27 [p.51 · WI · 2026-05-31] | $352,422.53 [p.51 · WI · 2026-05-31] | $282,354.04 [p.51 · WI · 2026-05-31] | $1,012,443.18 [p.51 · WI · 2026-05-31] | Not disclosed |
All disclosed cohorts (1)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| 26 franchised outlets and 1 licensed outlet open entire 2025 calendar year January 1, 2025 through December 31, 2025 |
27 [p.51 · WI · 2026-05-31] | $352,422.53 [p.51 · WI · 2026-05-31] | $282,354.04 [p.51 · WI · 2026-05-31] | $1,012,443.18 [p.51 · WI · 2026-05-31] | Not disclosed |
“The data presented below reflects the Gross Sales performance of 26 franchised outlets and the one licensed Magnolia Soap and Bath Co. location that were open and operating for at least 12 months during the period from January 1, 2025” [p.51 · WI · 2026-05-31]
Extraction notes
- Item 20 outlet counts were extracted with model assistance and verified against the cited pages.
- Item 7 totals were extracted with model assistance and verified against the cited page.