McDonald's
Source filing: WI · filed 2026-04-15
Item 5 — Initial franchise fee
Not disclosed
Item 6 — Recurring fees (royalty & advertising)
| Royalty (1) | 5% or 4% of Gross Sales, depending on the circumstances (2) [p.18 · WI · 2026-04-15] |
|---|---|
| Advertising and Promotion (5) | Not less than 4% of Gross Sales [p.18 · WI · 2026-04-15] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
Not disclosed – Not disclosed
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 12,887 [p.45 · WI · 2026-04-15] |
|---|---|
| Franchised outlets at end of year | 13,062 [p.45 · WI · 2026-04-15] |
| Net change in franchised outlets | 175 [p.45 · WI · 2026-04-15] |
| Transfers | 728 [p.48 · WI · 2026-04-15] |
| Terminations | 0 [p.51 · WI · 2026-04-15] |
| Non-renewals | 46 [p.51 · WI · 2026-04-15] |
| Ceased operations (other) | 0 [p.51 · WI · 2026-04-15] |
| Company-owned outlets at end of year | 644 [p.45 · WI · 2026-04-15] |
Item 19 — Financial performance representation
Headline cohort
all domestic traditional McDonald's restaurants open at least 1 year as of December 31, 2025 · 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 12,702 [p.42 · WI · 2026-04-15] | $4,088,000 [p.42 · WI · 2026-04-15] | $3,917,000 [p.42 · WI · 2026-04-15] | $20,421,000 [p.42 · WI · 2026-04-15] | Not disclosed |
All disclosed cohorts (3)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| all domestic traditional McDonald's restaurants open at least 1 year as of December 31, 2025 2025 |
12,702 [p.42 · WI · 2026-04-15] | $4,088,000 [p.42 · WI · 2026-04-15] | $3,917,000 [p.42 · WI · 2026-04-15] | $20,421,000 [p.42 · WI · 2026-04-15] | Not disclosed |
| domestic traditional franchised McDonald's restaurants open at least 1 year as of December 31, 2025 2025 |
12,212 [p.42 · WI · 2026-04-15] | $4,057,000 [p.43 · WI · 2026-04-15] | $3,887,000 [p.43 · WI · 2026-04-15] | $20,421,000 [p.43 · WI · 2026-04-15] | Not disclosed |
| domestic traditional McOpCo restaurants open at least 1 year as of December 31, 2025 2025 |
490 [p.43 · WI · 2026-04-15] | $4,871,000 [p.43 · WI · 2026-04-15] | $4,812,000 [p.43 · WI · 2026-04-15] | $10,562,000 [p.43 · WI · 2026-04-15] | Not disclosed |
“The average annual sales volume of domestic traditional McDonald's restaurants open at least 1 year as of December 31, 2025, was $4,088,000 during 2025.” [p.42 · WI · 2026-04-15]
Extraction notes
- One or more Item 19 figures failed source verification and were removed.
- The headline cohort's description does not explicitly state the population is franchised outlets — population not verified.