Millie's Homemade Ice Cream; Millie's Ice Cream & Coffee
Source filing: WI · filed 2026-04-29
Item 5 — Initial franchise fee
Not disclosed
Item 6 — Recurring fees (royalty & advertising)
| Royalty Fee | 5.0% of Net Sales2 [p.12 · WI · 2026-04-29] |
|---|---|
| Brand Fund Fee | Currently 2.0% of Net Sales; may increase up to 3.0% of Net Sales [p.12 · WI · 2026-04-29] |
| Unapproved Advertising, Promotional, Social Media, or Marketing Material Fee | $100 per occurrence [p.13 · WI · 2026-04-29] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$333,250 [p.17 · WI · 2026-04-29] – $560,250 [p.17 · WI · 2026-04-29]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 9 [p.43 · WI · 2026-04-29] |
|---|---|
| Franchised outlets at end of year | 9 [p.43 · WI · 2026-04-29] |
| Net change in franchised outlets | 0 [p.43 · WI · 2026-04-29] |
| Transfers | 0 [p.43 · WI · 2026-04-29] |
| Terminations | 0 [p.43 · WI · 2026-04-29] |
| Non-renewals | 0 [p.43 · WI · 2026-04-29] |
| Ceased operations (other) | 0 [p.43 · WI · 2026-04-29] |
| Company-owned outlets at end of year | 5 [p.43 · WI · 2026-04-29] |
Item 19 — Financial performance representation
Headline cohort
Franchisee-Owned Shops Operating a Standard 7-day Schedule, 358 Days per Year - On Premise Gross Sales, CY 2025 · CY 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 6 [p.41 · WI · 2026-04-29] | $256,858 [p.41 · WI · 2026-04-29] | Not disclosed | $367,482 [p.41 · WI · 2026-04-29] | $170,337 [p.41 · WI · 2026-04-29] |
All disclosed cohorts (7)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| Corporate-Owned Shops Operating a Standard 7-day Schedule, 358 Days per Year - On Premise Gross Sales, CY 2025 CY 2025 |
2 [p.41 · WI · 2026-04-29] | $500,078 [p.41 · WI · 2026-04-29] | Not disclosed | $532,215 [p.41 · WI · 2026-04-29] | $467,941 [p.41 · WI · 2026-04-29] |
| Corporate-Owned Shops Operating a Standard 7-day Schedule, 358 Days per Year - Total Gross Sales, CY 2025 CY 2025 |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Franchisee-Owned Shops Operating a Standard 7-day Schedule, 358 Days per Year - On Premise Gross Sales, CY 2025 CY 2025 |
6 [p.41 · WI · 2026-04-29] | $256,858 [p.41 · WI · 2026-04-29] | Not disclosed | $367,482 [p.41 · WI · 2026-04-29] | $170,337 [p.41 · WI · 2026-04-29] |
| Franchisee-Owned Shops Operating a Standard 7-day Schedule, 358 Days per Year - Off Premise Gross Sales, CY 2025 CY 2025 |
4 [p.41 · WI · 2026-04-29] | $187,394 [p.41 · WI · 2026-04-29] | Not disclosed | $294,427 [p.41 · WI · 2026-04-29] | $128,526 [p.41 · WI · 2026-04-29] |
| Franchisee-Owned Shops Operating a Standard 7-day Schedule, 358 Days per Year - Total Gross Sales, CY 2025 CY 2025 |
6 [p.41 · WI · 2026-04-29] | $444,252 [p.41 · WI · 2026-04-29] | Not disclosed | $661,908 [p.41 · WI · 2026-04-29] | $298,864 [p.41 · WI · 2026-04-29] |
| Company-Owned Seasonal Kiosks and Shops Operating Non-Standard Schedule - On Premise Gross Sales, CY 2025 CY 2025 |
3 [p.42 · WI · 2026-04-29] | $213,038 [p.42 · WI · 2026-04-29] | Not disclosed | $375,929 [p.42 · WI · 2026-04-29] | $81,548 [p.42 · WI · 2026-04-29] |
| Franchisee-Owned Seasonal Kiosks and Shops Operating Non-Standard Schedule - On Premise Gross Sales, CY 2025 CY 2025 |
3 [p.42 · WI · 2026-04-29] | $277,364 [p.42 · WI · 2026-04-29] | Not disclosed | $458,541 [p.42 · WI · 2026-04-29] | $162,438 [p.42 · WI · 2026-04-29] |
“Some outlets have sold this amount. Your individual results may differ. There is no assurance that you'll sell as much.” [p.42 · WI · 2026-04-29]
Extraction notes
- Item 7 totals were extracted with model assistance and verified against the cited page.