Mrs. Fields and Mrs. Fields Cookies
Source filing: WI · filed 2026-06-16
Item 5 — Initial franchise fee
$35,000 [p.11 · WI · 2026-06-16]
Item 6 — Recurring fees (royalty & advertising)
| Royalty2 | See FDD [p.12 · WI · 2026-06-16] |
|---|---|
| Brand Fund Contribution | See FDD [p.12 · WI · 2026-06-16] |
| Advertising Cooperative | See FDD [p.13 · WI · 2026-06-16] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$309,500 [p.16 · WI · 2026-06-16] – $493,850 [p.16 · WI · 2026-06-16]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 113 [p.42 · WI · 2026-06-16] |
|---|---|
| Franchised outlets at end of year | 98 [p.42 · WI · 2026-06-16] |
| Net change in franchised outlets | -15 [p.42 · WI · 2026-06-16] |
| Transfers | 2 [p.43 · WI · 2026-06-16] |
| Terminations | 0 [p.45 · WI · 2026-06-16] |
| Non-renewals | 0 [p.45 · WI · 2026-06-16] |
| Ceased operations (other) | 20 [p.45 · WI · 2026-06-16] |
| Company-owned outlets at end of year | 0 [p.42 · WI · 2026-06-16] |
Item 19 — Financial performance representation
Headline cohort
all traditional Stores and Kiosks FY2025 · Calendar Year 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 67 [p.39 · WI · 2026-06-16] | $365,166 [p.40 · WI · 2026-06-16] | $326,760 [p.40 · WI · 2026-06-16] | $870,824 [p.40 · WI · 2026-06-16] | $85,561 [p.40 · WI · 2026-06-16] |
All disclosed cohorts (19)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| all traditional Stores and Kiosks FY2025 Calendar Year 2025 |
67 [p.39 · WI · 2026-06-16] | $365,166 [p.40 · WI · 2026-06-16] | $326,760 [p.40 · WI · 2026-06-16] | $870,824 [p.40 · WI · 2026-06-16] | $85,561 [p.40 · WI · 2026-06-16] |
| top quartile Stores and Kiosks FY2025 Calendar Year 2025 |
17 [p.40 · WI · 2026-06-16] | $637,554 [p.40 · WI · 2026-06-16] | $626,921 [p.40 · WI · 2026-06-16] | $870,824 [p.40 · WI · 2026-06-16] | $498,068 [p.40 · WI · 2026-06-16] |
| 2nd quartile Stores and Kiosks FY2025 Calendar Year 2025 |
17 [p.40 · WI · 2026-06-16] | $404,573 [p.40 · WI · 2026-06-16] | $408,170 [p.40 · WI · 2026-06-16] | $464,963 [p.40 · WI · 2026-06-16] | $348,484 [p.40 · WI · 2026-06-16] |
| 3rd quartile Stores and Kiosks FY2025 Calendar Year 2025 |
17 [p.40 · WI · 2026-06-16] | $282,672 [p.40 · WI · 2026-06-16] | $275,550 [p.40 · WI · 2026-06-16] | $326,760 [p.40 · WI · 2026-06-16] | $230,918 [p.40 · WI · 2026-06-16] |
| bottom quartile Stores and Kiosks FY2025 Calendar Year 2025 |
16 [p.40 · WI · 2026-06-16] | $174,167 [p.40 · WI · 2026-06-16] | $177,330 [p.40 · WI · 2026-06-16] | $227,218 [p.40 · WI · 2026-06-16] | $85,561 [p.40 · WI · 2026-06-16] |
| all Inline Stores FY2025 Calendar Year 2025 |
61 [p.40 · WI · 2026-06-16] | $379,386 [p.40 · WI · 2026-06-16] | $349,974 [p.40 · WI · 2026-06-16] | $870,824 [p.40 · WI · 2026-06-16] | $85,561 [p.40 · WI · 2026-06-16] |
| top quartile Inline Stores FY2025 Calendar Year 2025 |
16 [p.40 · WI · 2026-06-16] | $631,696 [p.40 · WI · 2026-06-16] | $620,002 [p.40 · WI · 2026-06-16] | $870,824 [p.40 · WI · 2026-06-16] | $498,068 [p.40 · WI · 2026-06-16] |
| 2nd quartile Inline Stores FY2025 Calendar Year 2025 |
16 [p.40 · WI · 2026-06-16] | $403,055 [p.40 · WI · 2026-06-16] | $421,474 [p.40 · WI · 2026-06-16] | $464,963 [p.40 · WI · 2026-06-16] | $285,552 [p.40 · WI · 2026-06-16] |
| 3rd quartile Inline Stores FY2025 Calendar Year 2025 |
15 [p.40 · WI · 2026-06-16] | $265,391 [p.40 · WI · 2026-06-16] | $261,715 [p.40 · WI · 2026-06-16] | $304,291 [p.40 · WI · 2026-06-16] | $227,218 [p.40 · WI · 2026-06-16] |
| bottom quartile Inline Stores FY2025 Calendar Year 2025 |
14 [p.40 · WI · 2026-06-16] | $186,119 [p.40 · WI · 2026-06-16] | $178,810 [p.40 · WI · 2026-06-16] | $389,565 [p.40 · WI · 2026-06-16] | $85,561 [p.40 · WI · 2026-06-16] |
| all Kiosks FY2025 Calendar Year 2025 |
6 [p.41 · WI · 2026-06-16] | $368,807 [p.41 · WI · 2026-06-16] | $323,071 [p.41 · WI · 2026-06-16] | $731,286 [p.41 · WI · 2026-06-16] | $214,055 [p.41 · WI · 2026-06-16] |
| top quartile Kiosks FY2025 Calendar Year 2025 |
1 [p.41 · WI · 2026-06-16] | $731,286 [p.41 · WI · 2026-06-16] | $731,286 [p.41 · WI · 2026-06-16] | $731,286 [p.41 · WI · 2026-06-16] | $731,286 [p.41 · WI · 2026-06-16] |
| 2nd quartile Kiosks FY2025 Calendar Year 2025 |
2 [p.41 · WI · 2026-06-16] | $357,621 [p.41 · WI · 2026-06-16] | $357,621 [p.41 · WI · 2026-06-16] | $366,758 [p.41 · WI · 2026-06-16] | $348,484 [p.41 · WI · 2026-06-16] |
| 3rd quartile Kiosks FY2025 Calendar Year 2025 |
2 [p.41 · WI · 2026-06-16] | $276,129 [p.41 · WI · 2026-06-16] | $276,129 [p.41 · WI · 2026-06-16] | $297,658 [p.41 · WI · 2026-06-16] | $254,600 [p.41 · WI · 2026-06-16] |
| bottom quartile Kiosks FY2025 Calendar Year 2025 |
1 [p.41 · WI · 2026-06-16] | $214,055 [p.41 · WI · 2026-06-16] | $214,055 [p.41 · WI · 2026-06-16] | $214,055 [p.41 · WI · 2026-06-16] | $214,055 [p.41 · WI · 2026-06-16] |
| Stores and Kiosks opened 2016-2025 FY2025 Calendar Year 2025 |
25 [p.41 · WI · 2026-06-16] | $389,097 [p.41 · WI · 2026-06-16] | $298,141 [p.41 · WI · 2026-06-16] | $870,824 [p.41 · WI · 2026-06-16] | $173,389 [p.41 · WI · 2026-06-16] |
| Stores and Kiosks opened 2006-2015 FY2025 Calendar Year 2025 |
24 [p.41 · WI · 2026-06-16] | $415,748 [p.41 · WI · 2026-06-16] | $378,816 [p.41 · WI · 2026-06-16] | $634,213 [p.41 · WI · 2026-06-16] | $85,561 [p.41 · WI · 2026-06-16] |
| Stores and Kiosks opened 1996-2005 FY2025 Calendar Year 2025 |
17 [p.41 · WI · 2026-06-16] | $303,209 [p.41 · WI · 2026-06-16] | $348,484 [p.41 · WI · 2026-06-16] | $539,613 [p.41 · WI · 2026-06-16] | $113,103 [p.41 · WI · 2026-06-16] |
| Stores and Kiosks opened 1981-1995 FY2025 Calendar Year 2025 |
1 [p.41 · WI · 2026-06-16] | $275,550 [p.41 · WI · 2026-06-16] | $275,550 [p.41 · WI · 2026-06-16] | $275,550 [p.41 · WI · 2026-06-16] | $275,550 [p.41 · WI · 2026-06-16] |
“The data set represents unaudited historical data that we received from 67 traditional Stores (including 61 Stores and 6 Kiosks) in which Mrs. Fields is the dominant brand for calendar year 2025.” [p.39 · WI · 2026-06-16]
Extraction notes
- Item 7 totals were extracted with model assistance and verified against the cited page.
- The headline cohort's description does not explicitly state the population is franchised outlets — population not verified.