The Counter

Source filing: WI · filed 2026-03-27

Item 5 — Initial franchise fee

$35,000 [p.34 · WI · 2026-03-27]

Item 6 — Recurring fees (royalty & advertising)

Not disclosed in extracted fee schedule — see FDD Item 6.

Item 7 — Estimated initial investment (total)

Not disclosed – Not disclosed

Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.

Item 20 — Outlets

Franchised outlets at start of year	8 [p.104 · WI · 2026-03-27]
Franchised outlets at end of year	6 [p.104 · WI · 2026-03-27]
Net change in franchised outlets	-2 [p.104 · WI · 2026-03-27]
Transfers	0 [p.105 · WI · 2026-03-27]
Terminations	Not disclosed
Non-renewals	Not disclosed
Ceased operations (other)	Not disclosed
Company-owned outlets at end of year	2 [p.104 · WI · 2026-03-27]

Item 19 — Financial performance representation

Headline cohort

all franchised outlets FY2025 (existing outlets that did not open during the past fiscal year) · December 1, 2024 through November 30, 2025

Outlets in sample	Average	Median	High	Low
6 [p.103 · WI · 2026-03-27]	$2,311,053 [p.103 · WI · 2026-03-27]	$2,240,648 [p.103 · WI · 2026-03-27]	Not disclosed	Not disclosed

All disclosed cohorts (1)

Cohort	Outlets	Average	Median	High	Low
all franchised outlets FY2025 (existing outlets that did not open during the past fiscal year) December 1, 2024 through November 30, 2025	6 [p.103 · WI · 2026-03-27]	$2,311,053 [p.103 · WI · 2026-03-27]	$2,240,648 [p.103 · WI · 2026-03-27]	Not disclosed	Not disclosed

“The average gross sales amounts contained in the table below pertain to the historic performance of all The Counter franchised stores located in the United States that were existing outlets that did not open for the first time during the” [p.103 · WI · 2026-03-27]

Extraction notes

Item 7 totals were extracted with model assistance and verified against the cited page.