THE NOW
Source filing: WI · filed 2025-10-17
Item 5 — Initial franchise fee
$60,000 [p.11 · WI · 2025-10-17]
Item 6 — Recurring fees (royalty & advertising)
| Royalty Fee | An amount equal to the greater of (a) 6% of the Gross Sales of your Franchised Business, or (b) a minimum of $2,500 per month (collectively, the “Royalty” or “Royalty Fee”). [p.14 · WI · 2025-10-17] |
|---|---|
| Advertising Cooperative Fee | If such a Cooperative is established and involve your Franchised Business, then your contribution to such a Cooperative will not exceed your then-current Local Marketing Requirement. [p.18 · WI · 2025-10-17] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$486,459 [p.24 · WI · 2025-10-17] – $848,709 [p.24 · WI · 2025-10-17]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 60 [p.75 · WI · 2025-10-17] |
|---|---|
| Franchised outlets at end of year | 75 [p.75 · WI · 2025-10-17] |
| Net change in franchised outlets | 15 [p.75 · WI · 2025-10-17] |
| Transfers | Not disclosed |
| Terminations | 0 [p.78 · WI · 2025-10-17] |
| Non-renewals | 0 [p.78 · WI · 2025-10-17] |
| Ceased operations (other) | 0 [p.78 · WI · 2025-10-17] |
| Company-owned outlets at end of year | 4 [p.75 · WI · 2025-10-17] |
Item 19 — Financial performance representation
Headline cohort
56 franchised locations total · July 1, 2024 through June 30, 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 56 [p.67 · WI · 2025-10-17] | $1,367,376 [p.67 · WI · 2025-10-17] | $1,366,900 [p.67 · WI · 2025-10-17] | $2,494,374 [p.67 · WI · 2025-10-17] | $367,460 [p.67 · WI · 2025-10-17] |
All disclosed cohorts (15)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| 56 franchised locations by age - 1-2 years July 1, 2024 through June 30, 2025 |
16 [p.67 · WI · 2025-10-17] | $900,818 [p.67 · WI · 2025-10-17] | $922,050 [p.67 · WI · 2025-10-17] | $1,781,559 [p.67 · WI · 2025-10-17] | $367,460 [p.67 · WI · 2025-10-17] |
| 56 franchised locations by age - 2-3 years July 1, 2024 through June 30, 2025 |
19 [p.67 · WI · 2025-10-17] | $1,448,955 [p.67 · WI · 2025-10-17] | $1,375,234 [p.67 · WI · 2025-10-17] | $2,398,274 [p.67 · WI · 2025-10-17] | $682,873 [p.67 · WI · 2025-10-17] |
| 56 franchised locations by age - 3-4 years July 1, 2024 through June 30, 2025 |
13 [p.67 · WI · 2025-10-17] | $1,625,230 [p.67 · WI · 2025-10-17] | $1,541,764 [p.67 · WI · 2025-10-17] | $2,212,389 [p.67 · WI · 2025-10-17] | $1,090,346 [p.67 · WI · 2025-10-17] |
| 56 franchised locations by age - 4+ years July 1, 2024 through June 30, 2025 |
8 [p.67 · WI · 2025-10-17] | $1,687,731 [p.67 · WI · 2025-10-17] | $1,669,666 [p.67 · WI · 2025-10-17] | $2,494,374 [p.67 · WI · 2025-10-17] | $1,223,984 [p.67 · WI · 2025-10-17] |
| 56 franchised locations total July 1, 2024 through June 30, 2025 |
56 [p.67 · WI · 2025-10-17] | $1,367,376 [p.67 · WI · 2025-10-17] | $1,366,900 [p.67 · WI · 2025-10-17] | $2,494,374 [p.67 · WI · 2025-10-17] | $367,460 [p.67 · WI · 2025-10-17] |
| 56 franchised locations by year of opening - 2021 July 1, 2024 through June 30, 2025 |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| 56 franchised locations by year of opening - 2022 July 1, 2024 through June 30, 2025 |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| 56 franchised locations by year of opening - 2023 July 1, 2024 through June 30, 2025 |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| 56 franchised locations by year of opening - 2024 July 1, 2024 through June 30, 2025 |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| 56 franchised locations by year of opening total July 1, 2024 through June 30, 2025 |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| 4 affiliate boutiques July 1, 2024 through June 30, 2025 |
4 [p.69 · WI · 2025-10-17] | $2,950,456 [p.69 · WI · 2025-10-17] | $2,612,051 [p.69 · WI · 2025-10-17] | $4,398,509 [p.69 · WI · 2025-10-17] | $2,179,212 [p.69 · WI · 2025-10-17] |
| 4 affiliate boutiques by year of opening - 2015 July 1, 2024 through June 30, 2025 |
1 [p.70 · WI · 2025-10-17] | $2,505,720 [p.70 · WI · 2025-10-17] | $2,505,720 [p.70 · WI · 2025-10-17] | $2,505,720 [p.70 · WI · 2025-10-17] | $2,505,720 [p.70 · WI · 2025-10-17] |
| 4 affiliate boutiques by year of opening - 2016 July 1, 2024 through June 30, 2025 |
1 [p.70 · WI · 2025-10-17] | $2,179,212 [p.70 · WI · 2025-10-17] | $2,179,212 [p.70 · WI · 2025-10-17] | $2,179,212 [p.70 · WI · 2025-10-17] | $2,179,212 [p.70 · WI · 2025-10-17] |
| 4 affiliate boutiques by year of opening - 2017 July 1, 2024 through June 30, 2025 |
2 [p.70 · WI · 2025-10-17] | $3,558,445 [p.70 · WI · 2025-10-17] | $3,558,445 [p.70 · WI · 2025-10-17] | $4,398,509 [p.70 · WI · 2025-10-17] | $2,718,382 [p.70 · WI · 2025-10-17] |
| 4 affiliate boutiques by year of opening total July 1, 2024 through June 30, 2025 |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
“Some Boutiques have earned these amounts.” [p.66 · WI · 2025-10-17]
Extraction notes
- Item 7 totals were extracted with model assistance and verified against the cited page.