ORANGETHEORY
Source filing: WI · filed 2026-03-31
Item 5 — Initial franchise fee
$59,950 [p.16 · WI · 2026-03-31]
Item 6 — Recurring fees (royalty & advertising)
| Royalty Fee (2) | See FDD [p.19 · WI · 2026-03-31] |
|---|---|
| Brand Fund Contributions | See FDD [p.19 · WI · 2026-03-31] |
| Minimum Monthly Local Advertising Spend | See FDD [p.19 · WI · 2026-03-31] |
| Cooperative Advertising | See FDD [p.19 · WI · 2026-03-31] |
| Advertising Collateral | See FDD [p.21 · WI · 2026-03-31] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$764,577 [p.24 · WI · 2026-03-31] – $1,104,920 [p.24 · WI · 2026-03-31]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 1,283 [p.67 · WI · 2026-03-31] |
|---|---|
| Franchised outlets at end of year | 1,209 [p.67 · WI · 2026-03-31] |
| Net change in franchised outlets | -74 [p.67 · WI · 2026-03-31] |
| Transfers | 214 [p.69 · WI · 2026-03-31] |
| Terminations | 0 [p.73 · WI · 2026-03-31] |
| Non-renewals | 26 [p.73 · WI · 2026-03-31] |
| Ceased operations (other) | Not disclosed |
| Company-owned outlets at end of year | 15 [p.67 · WI · 2026-03-31] |
Item 19 — Financial performance representation
Headline cohort
all franchised outlets FY2026 (12 months ended February 28, 2026) · 12 months ended February 28, 2026
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 1,189 [p.65 · WI · 2026-03-31] | $802,145 [p.65 · WI · 2026-03-31] | $750,643 [p.65 · WI · 2026-03-31] | $2,870,191 [p.65 · WI · 2026-03-31] | $156,118 [p.65 · WI · 2026-03-31] |
All disclosed cohorts (5)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| all franchised outlets FY2026 (12 months ended February 28, 2026) 12 months ended February 28, 2026 |
1,189 [p.65 · WI · 2026-03-31] | $802,145 [p.65 · WI · 2026-03-31] | $750,643 [p.65 · WI · 2026-03-31] | $2,870,191 [p.65 · WI · 2026-03-31] | $156,118 [p.65 · WI · 2026-03-31] |
| top quartile by gross sales 12 months ended February 28, 2026 |
297 [p.65 · WI · 2026-03-31] | $1,205,826 [p.65 · WI · 2026-03-31] | $1,136,849 [p.65 · WI · 2026-03-31] | $2,870,191 [p.65 · WI · 2026-03-31] | $976,652 [p.65 · WI · 2026-03-31] |
| second quartile by gross sales 12 months ended February 28, 2026 |
297 [p.65 · WI · 2026-03-31] | $857,849 [p.65 · WI · 2026-03-31] | $855,427 [p.65 · WI · 2026-03-31] | $975,601 [p.65 · WI · 2026-03-31] | $750,932 [p.65 · WI · 2026-03-31] |
| third quartile by gross sales 12 months ended February 28, 2026 |
297 [p.65 · WI · 2026-03-31] | $670,024 [p.65 · WI · 2026-03-31] | $668,456 [p.65 · WI · 2026-03-31] | $750,643 [p.65 · WI · 2026-03-31] | $592,602 [p.65 · WI · 2026-03-31] |
| fourth quartile by gross sales (lowest) 12 months ended February 28, 2026 |
297 [p.65 · WI · 2026-03-31] | $475,979 [p.65 · WI · 2026-03-31] | $493,135 [p.65 · WI · 2026-03-31] | $592,502 [p.65 · WI · 2026-03-31] | $156,118 [p.65 · WI · 2026-03-31] |
“Some Orangetheory Fitness Studios have sold these amounts.” [p.66 · WI · 2026-03-31]