PANERA BREAD BAKERY-CAFE
Source filing: WI · filed 2026-04-24
Item 5 — Initial franchise fee
$50,000 [p.15 · WI · 2026-04-24]
Item 6 — Recurring fees (royalty & advertising)
| Royalty | 5% of Net Sales [p.16 · WI · 2026-04-24] |
|---|---|
| Advertising National Advertising Fund (“NAF”) Local Advertising Funds (“LAF”) Marketing Administration Fee (“MAF”) | 4% of Net Sales for standard Panera Bread Bakery-Cafes; 2.6% of Net Sales for Non- Traditional Bakery- Cafes. 2.0% of Net Sales; not applicable for Non- Traditional Bakery- Cafes. 0.4% of Net Sales [p.16 · WI · 2026-04-24] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$1,173,702 [p.22 · WI · 2026-04-24] – $2,518,186 [p.22 · WI · 2026-04-24]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 1,105 [p.65 · WI · 2026-04-24] |
|---|---|
| Franchised outlets at end of year | 1,106 [p.65 · WI · 2026-04-24] |
| Net change in franchised outlets | 1 [p.65 · WI · 2026-04-24] |
| Transfers | 3 [p.67 · WI · 2026-04-24] |
| Terminations | 32 [p.71 · WI · 2026-04-24] |
| Non-renewals | 0 [p.71 · WI · 2026-04-24] |
| Ceased operations (other) | 0 [p.71 · WI · 2026-04-24] |
| Company-owned outlets at end of year | 1,080 [p.65 · WI · 2026-04-24] |
Item 19 — Financial performance representation
Headline cohort
Franchisee-owned Bakery-Cafes FY2025 · 52-week fiscal year ending December 30, 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 1,073 [p.63 · WI · 2026-04-24] | $2,541,217 [p.63 · WI · 2026-04-24] | Not disclosed | $5,876,372 [p.63 · WI · 2026-04-24] | $463,536 [p.63 · WI · 2026-04-24] |
All disclosed cohorts (4)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| Franchisee-owned Bakery-Cafes FY2025 52-week fiscal year ending December 30, 2025 |
1,073 [p.63 · WI · 2026-04-24] | $2,541,217 [p.63 · WI · 2026-04-24] | Not disclosed | $5,876,372 [p.63 · WI · 2026-04-24] | $463,536 [p.63 · WI · 2026-04-24] |
| Company-owned Bakery-Cafes FY2025 52-week fiscal year ending December 30, 2025 |
1,087 [p.63 · WI · 2026-04-24] | $2,680,192 [p.63 · WI · 2026-04-24] | Not disclosed | $5,287,088 [p.63 · WI · 2026-04-24] | $826,294 [p.63 · WI · 2026-04-24] |
| Company-owned and Franchisee-owned Bakery-Cafes combined FY2025 52-week fiscal year ending December 30, 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Company-owned Bakery-Cafes Gross Revenue FY2025 fiscal year ending December 30, 2025 |
1,087 [p.64 · WI · 2026-04-24] | $2,817,493 [p.64 · WI · 2026-04-24] | $2,747,534 [p.64 · WI · 2026-04-24] | $5,494,862 [p.64 · WI · 2026-04-24] | $876,863 [p.64 · WI · 2026-04-24] |
“SOME BAKERY-CAFES HAVE EARNED THIS AMOUNT. YOUR INDIVIDUAL RESULTS MAY DIFFER.” [p.63 · WI · 2026-04-24]