Peet's Coffee
Source filing: WI · filed 2026-04-20
Item 5 — Initial franchise fee
$35,000 [p.11 · WI · 2026-04-20]
Item 6 — Recurring fees (royalty & advertising)
| Royalty | 6% of Gross Sales 3 [p.12 · WI · 2026-04-20] |
|---|---|
| Brand Fund Contribution | Not currently assessed (subject to change) [p.12 · WI · 2026-04-20] |
| Local Advertising Expenditure | 0.5% of Gross Sales (subject to change) [p.12 · WI · 2026-04-20] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
Not disclosed – Not disclosed
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 0 [p.49 · WI · 2026-04-20] |
|---|---|
| Franchised outlets at end of year | 0 [p.49 · WI · 2026-04-20] |
| Net change in franchised outlets | 0 [p.49 · WI · 2026-04-20] |
| Transfers | 0 [p.49 · WI · 2026-04-20] |
| Terminations | 0 [p.50 · WI · 2026-04-20] |
| Non-renewals | Not disclosed |
| Ceased operations (other) | 0 [p.50 · WI · 2026-04-20] |
| Company-owned outlets at end of year | 196 [p.49 · WI · 2026-04-20] |
Item 19 — Financial performance representation
The filing's Item 19 contains no cohort eligible for headline presentation under this site's rules (franchised population, gross revenue/sales, annual, not a ranked subset).
All disclosed cohorts (8)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| all affiliate-owned reporting locations systemwide FY2025 calendar year ended December 31, 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| top performance third (highest Gross Sales) of affiliate-owned locations FY2025 calendar year ended December 31, 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| middle performance third of affiliate-owned locations FY2025 calendar year ended December 31, 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| bottom performance third (lowest Gross Sales) of affiliate-owned locations FY2025 calendar year ended December 31, 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| affiliate-owned locations without drive-thru FY2025 calendar year ended December 31, 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| affiliate-owned locations with drive-thru FY2025 calendar year ended December 31, 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| affiliate-owned locations in California FY2025 calendar year ended December 31, 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| affiliate-owned locations outside California FY2025 calendar year ended December 31, 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
“The data provided below is from the 196 Peet's Stores continuously operated by our parent PCI for the calendar year ended December 31, 2025.” [p.47 · WI · 2026-04-20]
Extraction notes
- One or more Item 19 figures failed source verification and were removed.
- Item 7 totals were extracted with model assistance and verified against the cited page.