PizzaExpress
Source filing: WI · filed 2025-11-06
Item 5 — Initial franchise fee
$20,000 [p.11 · WI · 2025-11-06]
Item 6 — Recurring fees (royalty & advertising)
| Royalty Fee | 4%-6% of total “Gross Sales” [p.12 · WI · 2025-11-06] |
|---|---|
| Local Advertising Contribution | 1% of Gross Sales [p.12 · WI · 2025-11-06] |
| Advertising Cooperative | In the future, we may require you to participate in local or regional advertising cooperatives, in an amount not to exceed the Local Advertising Contribution. [p.13 · WI · 2025-11-06] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
Not disclosed – Not disclosed
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 0 [p.42 · WI · 2025-11-06] |
|---|---|
| Franchised outlets at end of year | 0 [p.42 · WI · 2025-11-06] |
| Net change in franchised outlets | 0 [p.42 · WI · 2025-11-06] |
| Transfers | 0 [p.42 · WI · 2025-11-06] |
| Terminations | Not disclosed |
| Non-renewals | Not disclosed |
| Ceased operations (other) | Not disclosed |
| Company-owned outlets at end of year | 0 [p.42 · WI · 2025-11-06] |
Item 19 — Financial performance representation
The filing's Item 19 contains no cohort eligible for headline presentation under this site's rules (franchised population, gross revenue/sales, annual, not a ranked subset).
All disclosed cohorts (1)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| 42 affiliate-owned PizzaExpress Restaurants open entire 2024 calendar year in inner London, England (Zones 1-3) Year Ended December 31, 2024 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
“Some outlets have earned this amount. Your individual results may differ. There is no assurance that you'll earn as much.” [p.41 · WI · 2025-11-06]
Extraction notes
- One or more Item 19 figures failed source verification and were removed.