Potbelly Sandwich Shop
Source filing: WI · filed 2026-04-24
Item 5 — Initial franchise fee
$20,000 [p.16 · WI · 2026-04-24]
Item 6 — Recurring fees (royalty & advertising)
| Royalty | 6% of Shop’s weekly Total Revenue2 [p.18 · WI · 2026-04-24] |
|---|---|
| Brand Fund | Currently 3% of Shop’s weekly Total Revenue4 [p.19 · WI · 2026-04-24] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$628,938 [p.27 · WI · 2026-04-24] – $999,371 [p.27 · WI · 2026-04-24]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 102 [p.75 · WI · 2026-04-24] |
|---|---|
| Franchised outlets at end of year | 122 [p.75 · WI · 2026-04-24] |
| Net change in franchised outlets | 20 [p.75 · WI · 2026-04-24] |
| Transfers | 0 [p.75 · WI · 2026-04-24] |
| Terminations | 2 [p.79 · WI · 2026-04-24] |
| Non-renewals | 0 [p.79 · WI · 2026-04-24] |
| Ceased operations (other) | 0 [p.79 · WI · 2026-04-24] |
| Company-owned outlets at end of year | 348 [p.75 · WI · 2026-04-24] |
Item 19 — Financial performance representation
Headline cohort
Systemwide Traditional Potbelly Shops by Volume Tier >$1500K 2025 · 2025 (12 full periods, January 1 - December 28, 2025)
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 119 [p.74 · WI · 2026-04-24] | $1,921,722 [p.74 · WI · 2026-04-24] | $1,728,361 [p.74 · WI · 2026-04-24] | $4,762,625 [p.74 · WI · 2026-04-24] | $1,503,799 [p.74 · WI · 2026-04-24] |
All disclosed cohorts (23)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| Franchised Potbelly Shops All 2025 2025 (12 full periods, January 1 - December 28, 2025) |
97 [p.70 · WI · 2026-04-24] | $1,344,085 [p.70 · WI · 2026-04-24] | $1,195,243 [p.70 · WI · 2026-04-24] | $4,599,072 [p.70 · WI · 2026-04-24] | $601,352 [p.70 · WI · 2026-04-24] |
| Franchised Potbelly Shops Suburban 2025 2025 (12 full periods, January 1 - December 28, 2025) |
60 [p.70 · WI · 2026-04-24] | $1,187,544 [p.70 · WI · 2026-04-24] | $1,177,132 [p.70 · WI · 2026-04-24] | $1,929,996 [p.70 · WI · 2026-04-24] | $601,352 [p.70 · WI · 2026-04-24] |
| Franchised Potbelly Shops CBD 2025 2025 (12 full periods, January 1 - December 28, 2025) |
22 [p.70 · WI · 2026-04-24] | $1,377,260 [p.70 · WI · 2026-04-24] | $1,275,776 [p.70 · WI · 2026-04-24] | $2,404,085 [p.70 · WI · 2026-04-24] | $793,190 [p.70 · WI · 2026-04-24] |
| Franchised Potbelly Shops Urban 2025 2025 (12 full periods, January 1 - December 28, 2025) |
8 [p.70 · WI · 2026-04-24] | $1,212,785 [p.70 · WI · 2026-04-24] | $1,201,126 [p.70 · WI · 2026-04-24] | $1,973,550 [p.70 · WI · 2026-04-24] | $673,234 [p.70 · WI · 2026-04-24] |
| Franchised Potbelly Shops University 2025 2025 (12 full periods, January 1 - December 28, 2025) |
2 [p.70 · WI · 2026-04-24] | $984,095 [p.70 · WI · 2026-04-24] | $984,095 [p.70 · WI · 2026-04-24] | $1,020,271 [p.70 · WI · 2026-04-24] | $947,920 [p.70 · WI · 2026-04-24] |
| Franchised Potbelly Shops Airport 2025 2025 (12 full periods, January 1 - December 28, 2025) |
5 [p.70 · WI · 2026-04-24] | $3,430,686 [p.70 · WI · 2026-04-24] | $3,522,652 [p.70 · WI · 2026-04-24] | $4,599,072 [p.70 · WI · 2026-04-24] | $2,127,958 [p.70 · WI · 2026-04-24] |
| Franchised Potbelly Shops All 2024 2024 (12 full periods) |
78 [p.71 · WI · 2026-04-24] | $1,367,425 [p.71 · WI · 2026-04-24] | $1,198,094 [p.71 · WI · 2026-04-24] | $4,356,766 [p.71 · WI · 2026-04-24] | $577,544 [p.71 · WI · 2026-04-24] |
| Franchised Potbelly Shops All 2023 2023 (12 full periods) |
76 [p.71 · WI · 2026-04-24] | $1,280,259 [p.71 · WI · 2026-04-24] | $1,171,012 [p.71 · WI · 2026-04-24] | $3,908,508 [p.71 · WI · 2026-04-24] | $414,673 [p.71 · WI · 2026-04-24] |
| Affiliate-owned Potbelly Shops All 2025 2025 (12 full periods, January 1 - December 28, 2025) |
Not disclosed | $1,330,806 [p.72 · WI · 2026-04-24] | $1,245,773 [p.72 · WI · 2026-04-24] | $4,762,625 [p.72 · WI · 2026-04-24] | $611,192 [p.72 · WI · 2026-04-24] |
| Affiliate-owned Potbelly Shops Suburban 2025 2025 (12 full periods, January 1 - December 28, 2025) excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Affiliate-owned Potbelly Shops CBD 2025 2025 (12 full periods, January 1 - December 28, 2025) |
53 [p.72 · WI · 2026-04-24] | $1,187,612 [p.72 · WI · 2026-04-24] | $1,069,222 [p.72 · WI · 2026-04-24] | $2,649,856 [p.72 · WI · 2026-04-24] | $618,889 [p.72 · WI · 2026-04-24] |
| Affiliate-owned Potbelly Shops Urban 2025 2025 (12 full periods, January 1 - December 28, 2025) |
46 [p.72 · WI · 2026-04-24] | $1,342,415 [p.72 · WI · 2026-04-24] | $1,311,285 [p.72 · WI · 2026-04-24] | $2,848,785 [p.72 · WI · 2026-04-24] | $689,627 [p.72 · WI · 2026-04-24] |
| Affiliate-owned Potbelly Shops University 2025 2025 (12 full periods, January 1 - December 28, 2025) |
19 [p.72 · WI · 2026-04-24] | $1,222,135 [p.72 · WI · 2026-04-24] | $1,169,337 [p.72 · WI · 2026-04-24] | $2,527,172 [p.72 · WI · 2026-04-24] | $611,192 [p.72 · WI · 2026-04-24] |
| Affiliate-owned Potbelly Shops Airport 2025 2025 (12 full periods, January 1 - December 28, 2025) |
7 [p.72 · WI · 2026-04-24] | $2,890,361 [p.72 · WI · 2026-04-24] | $2,889,137 [p.72 · WI · 2026-04-24] | $4,762,625 [p.72 · WI · 2026-04-24] | $985,583 [p.72 · WI · 2026-04-24] |
| Affiliate-owned Potbelly Shops Kitchen 2025 2025 (12 full periods, January 1 - December 28, 2025) |
2 [p.72 · WI · 2026-04-24] | $1,480,331 [p.72 · WI · 2026-04-24] | $1,480,331 [p.72 · WI · 2026-04-24] | $2,081,209 [p.72 · WI · 2026-04-24] | $879,454 [p.72 · WI · 2026-04-24] |
| Affiliate-owned Potbelly Shops All 2024 2024 (12 full periods) excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Affiliate-owned Potbelly Shops All 2023 2023 (12 full periods) excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Systemwide Traditional Potbelly Shops All 2025 2025 (12 full periods, January 1 - December 28, 2025) excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Systemwide Traditional Potbelly Shops All 2024 2024 (12 full periods) excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Systemwide Traditional Potbelly Shops All 2023 2023 (12 full periods) excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Systemwide Traditional Potbelly Shops by Volume Tier >$1500K 2025 2025 (12 full periods, January 1 - December 28, 2025) |
119 [p.74 · WI · 2026-04-24] | $1,921,722 [p.74 · WI · 2026-04-24] | $1,728,361 [p.74 · WI · 2026-04-24] | $4,762,625 [p.74 · WI · 2026-04-24] | $1,503,799 [p.74 · WI · 2026-04-24] |
| Systemwide Traditional Potbelly Shops by Volume Tier $1000K-$1500K 2025 2025 (12 full periods, January 1 - December 28, 2025) excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Systemwide Traditional Potbelly Shops by Volume Tier $500K-$1000K 2025 2025 (12 full periods, January 1 - December 28, 2025) |
98 [p.74 · WI · 2026-04-24] | $863,278 [p.74 · WI · 2026-04-24] | $883,224 [p.74 · WI · 2026-04-24] | $999,155 [p.74 · WI · 2026-04-24] | $601,352 [p.74 · WI · 2026-04-24] |
“The franchisee and affiliate-owned Potbelly Shop sales performance below does not reflect the costs of sales, operating expenses, or other costs or expenses that you must deduct from the unit volume figures to obtain your net income or profit.” [p.70 · WI · 2026-04-24]
Extraction notes
- One or more Item 19 figures failed source verification and were removed.
- The headline cohort's description does not explicitly state the population is franchised outlets — population not verified.