ProteinHouse
Source filing: WI · filed 2025-11-13
Item 5 — Initial franchise fee
$50,000 [p.11 · WI · 2025-11-13]
Item 6 — Recurring fees (royalty & advertising)
| Royalty | 4% of your Gross Sales, monthly (Note 2). [p.12 · WI · 2025-11-13] |
|---|---|
| Additional Royalty for Alcoholic Beverage Sales | Dollar amount of the Royalty that would have been charged on the difference between excluded sales and the Royalty you actually paid us. [p.12 · WI · 2025-11-13] |
| Brand Fund Fee | 1% of your monthly Gross Sales, not to exceed $1,000 a month. (Note 3) [p.12 · WI · 2025-11-13] |
| Local Advertising Payment | The difference between the amounts you spent on local advertising each month and your required advertising expenditure. (an amount we designate, up to 5% of your Gross Sales) (Note 3) [p.12 · WI · 2025-11-13] |
| Local Advertising Cooperative | Amount established by members of the Cooperative, not to exceed 5% of your Gross Sales. (Note 3) [p.12 · WI · 2025-11-13] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$504,375 [p.18 · WI · 2025-11-13] – $846,300 [p.18 · WI · 2025-11-13]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 11 [p.51 · WI · 2025-11-13] |
|---|---|
| Franchised outlets at end of year | 13 [p.51 · WI · 2025-11-13] |
| Net change in franchised outlets | 2 [p.51 · WI · 2025-11-13] |
| Transfers | 0 [p.51 · WI · 2025-11-13] |
| Terminations | 0 [p.52 · WI · 2025-11-13] |
| Non-renewals | 0 [p.52 · WI · 2025-11-13] |
| Ceased operations (other) | Not disclosed |
| Company-owned outlets at end of year | 2 [p.51 · WI · 2025-11-13] |
Item 19 — Financial performance representation
Headline cohort
Franchisee-owned cafés FY2023 · January 1 through December 31, 2023
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| Not disclosed | $1,556,082 [p.49 · WI · 2025-11-13] | $1,215,093 [p.49 · WI · 2025-11-13] | Not disclosed | Not disclosed |
All disclosed cohorts (4)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| Franchisee-owned cafés FY2023 January 1 through December 31, 2023 |
Not disclosed | $1,556,082 [p.49 · WI · 2025-11-13] | $1,215,093 [p.49 · WI · 2025-11-13] | Not disclosed | Not disclosed |
| Franchisee-owned cafés FY2024 January 1 through December 31, 2024 |
Not disclosed | $1,709,592 [p.49 · WI · 2025-11-13] | $1,411,459 [p.49 · WI · 2025-11-13] | Not disclosed | Not disclosed |
| Affiliate-owned cafés FY2023 January 1 through December 31, 2023 |
2 [p.49 · WI · 2025-11-13] | $1,947,643.50 [p.49 · WI · 2025-11-13] | Not disclosed | Not disclosed | Not disclosed |
| Affiliate-owned cafés FY2024 January 1 through December 31, 2024 |
2 [p.49 · WI · 2025-11-13] | $2,511,971 [p.49 · WI · 2025-11-13] | Not disclosed | Not disclosed | Not disclosed |
“Some Cafés have sold this amount. Your individual results may differ. There is no assurance that you'll sell as much.” [p.49 · WI · 2025-11-13]
Extraction notes
- One or more Item 19 figures failed source verification and were removed.
- Item 7 totals were extracted with model assistance and verified against the cited page.