MassageLuXe Spa
Source filing: WI · filed 2026-04-30
Item 5 — Initial franchise fee
$42,500 [p.13 · WI · 2026-04-30]
Item 6 — Recurring fees (royalty & advertising)
| Royalty | You will pay us: (a) 5% of Gross Revenue2 through the first 12 months following the initial opening of your Spa; and then (b) 6% of Gross Revenue thereafter [p.15 · WI · 2026-04-30] |
|---|
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$575,600 [p.19 · WI · 2026-04-30] – $835,300 [p.19 · WI · 2026-04-30]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 92 [p.58 · WI · 2026-04-30] |
|---|---|
| Franchised outlets at end of year | 104 [p.58 · WI · 2026-04-30] |
| Net change in franchised outlets | 12 [p.58 · WI · 2026-04-30] |
| Transfers | 7 [p.59 · WI · 2026-04-30] |
| Terminations | 0 [p.60 · WI · 2026-04-30] |
| Non-renewals | 1 [p.60 · WI · 2026-04-30] |
| Ceased operations (other) | Not disclosed |
| Company-owned outlets at end of year | 0 [p.58 · WI · 2026-04-30] |
Item 19 — Financial performance representation
Headline cohort
Spas that opened during 2013-2018 (37 spas) · 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| Not disclosed | Not disclosed | Not disclosed | $1,670,120 [p.48 · WI · 2026-04-30] | Not disclosed |
All disclosed cohorts (4)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| All franchised outlets open at least 12 months as of December 31, 2025 (90 spas) 2025 |
90 [p.39 · WI · 2026-04-30] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Spas that opened during 2008-2012 (18 spas) 2025 |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Spas that opened during 2013-2018 (37 spas) 2025 |
Not disclosed | Not disclosed | Not disclosed | $1,670,120 [p.48 · WI · 2026-04-30] | Not disclosed |
| Spas that opened during 2019-2024 (35 spas) 2025 |
Not disclosed | Not disclosed | Not disclosed | $1,429,067 [p.52 · WI · 2026-04-30] | Not disclosed |
“Financial performance information that differs from that included in Item 19 may be given only if (1) a franchisor provides the actual records of an existing outlet you are considering buying; or (2) a franchisor supplements the information provided in” [p.39 · WI · 2026-04-30]
Extraction notes
- One or more Item 19 figures failed source verification and were removed.
- Item 7 totals were extracted with model assistance and verified against the cited page.
- The headline cohort's description does not explicitly state the population is franchised outlets — population not verified.