Rita's Ice Custard Happiness
Source filing: WI · filed 2026-07-20
Item 5 — Initial franchise fee
$35,000 [p.17 · WI · 2026-07-20]
Item 6 — Recurring fees (royalty & advertising)
| Royalty | 6.5% of estimated sales on Rita’s-Mix Items and/or 6.5% of Gross Sales on Menu Items that are Non- Mix Items or Non-Mix Items charged as an additional fee [p.19 · WI · 2026-07-20] |
|---|---|
| Advertising Contribution | 3.0% of estimated sales on Rita’s-Mix Items and 3.0% of Gross Sales on Menu Items that are Non-Mix Items or Non-Mix Items charged as an additional fee [p.19 · WI · 2026-07-20] |
| Minimum Local Advertising Expenditure | Currently 2.0% of Gross Sales (but 3.0% ceiling) [p.19 · WI · 2026-07-20] |
| Advertising Cooperative Program | Not to exceed the Minimum Local Advertising Expenditure [p.19 · WI · 2026-07-20] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$315,233 [p.25 · WI · 2026-07-20] – $712,542 [p.25 · WI · 2026-07-20]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 564 [p.69 · WI · 2026-07-20] |
|---|---|
| Franchised outlets at end of year | 569 [p.69 · WI · 2026-07-20] |
| Net change in franchised outlets | 5 [p.69 · WI · 2026-07-20] |
| Transfers | 46 [p.70 · WI · 2026-07-20] |
| Terminations | 10 [p.73 · WI · 2026-07-20] |
| Non-renewals | 4 [p.73 · WI · 2026-07-20] |
| Ceased operations (other) | 12 [p.73 · WI · 2026-07-20] |
| Company-owned outlets at end of year | Not disclosed |
Item 19 — Financial performance representation
Headline cohort
Non-Drive-Thru Shops - 2025 Calendar Year · 2025 Calendar Year
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 495 [p.65 · WI · 2026-07-20] | $366,957 [p.65 · WI · 2026-07-20] | $337,133 [p.65 · WI · 2026-07-20] | $1,415,321 [p.65 · WI · 2026-07-20] | Not disclosed |
All disclosed cohorts (5)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| Top Tier - 2025 Sample of 530 Shops by Gross Sales for 2025 Season March 1, 2025 to September 30, 2025 (2025 Season) |
177 [p.63 · WI · 2026-07-20] | $558,103 [p.63 · WI · 2026-07-20] | $515,160 [p.64 · WI · 2026-07-20] | $1,415,321 [p.63 · WI · 2026-07-20] | $404,917 [p.63 · WI · 2026-07-20] |
| Middle Tier - 2025 Sample of 530 Shops by Gross Sales for 2025 Season March 1, 2025 to September 30, 2025 (2025 Season) |
176 [p.63 · WI · 2026-07-20] | $345,566 [p.63 · WI · 2026-07-20] | $340,963 [p.64 · WI · 2026-07-20] | $404,688 [p.63 · WI · 2026-07-20] | $295,417 [p.63 · WI · 2026-07-20] |
| Bottom Tier - 2025 Sample of 530 Shops by Gross Sales for 2025 Season March 1, 2025 to September 30, 2025 (2025 Season) |
177 [p.63 · WI · 2026-07-20] | $220,095 [p.63 · WI · 2026-07-20] | $228,195 [p.64 · WI · 2026-07-20] | $295,321 [p.63 · WI · 2026-07-20] | $30,400 [p.63 · WI · 2026-07-20] |
| Drive-Thru Shops - 2025 Calendar Year 2025 Calendar Year |
33 [p.65 · WI · 2026-07-20] | $508,897 [p.65 · WI · 2026-07-20] | $460,224 [p.65 · WI · 2026-07-20] | $949,095 [p.65 · WI · 2026-07-20] | $265,050 [p.65 · WI · 2026-07-20] |
| Non-Drive-Thru Shops - 2025 Calendar Year 2025 Calendar Year |
495 [p.65 · WI · 2026-07-20] | $366,957 [p.65 · WI · 2026-07-20] | $337,133 [p.65 · WI · 2026-07-20] | $1,415,321 [p.65 · WI · 2026-07-20] | Not disclosed |
“Table 3 reflects sales figures for the 33 Shops in the System that have a drive-thru vs. the 495 Shops in the System that do not have a drive-thru.” [p.65 · WI · 2026-07-20]
Extraction notes
- Item 20 outlet counts were extracted with model assistance and verified against the cited pages.
- One or more Item 19 figures failed source verification and were removed.
- Item 7 totals were extracted with model assistance and verified against the cited page.
- The headline cohort's description does not explicitly state the population is franchised outlets — population not verified.