Trua Senior Living Locators
Source filing: WI · filed 2026-05-29
Item 5 — Initial franchise fee
$52,500 [p.10 · WI · 2026-05-29]
Item 6 — Recurring fees (royalty & advertising)
| Royalty (Note 2 and 3) | See FDD [p.11 · WI · 2026-05-29] |
|---|---|
| Local and Regional Advertising Cooperatives (Note 6) | See FDD [p.11 · WI · 2026-05-29] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$73,150 [p.17 · WI · 2026-05-29] – $119,095 [p.17 · WI · 2026-05-29]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 0 [p.42 · WI · 2026-05-29] |
|---|---|
| Franchised outlets at end of year | 1 [p.42 · WI · 2026-05-29] |
| Net change in franchised outlets | 1 [p.42 · WI · 2026-05-29] |
| Transfers | 0 [p.42 · WI · 2026-05-29] |
| Terminations | 0 [p.43 · WI · 2026-05-29] |
| Non-renewals | 0 [p.43 · WI · 2026-05-29] |
| Ceased operations (other) | 0 [p.43 · WI · 2026-05-29] |
| Company-owned outlets at end of year | Not disclosed |
Item 19 — Financial performance representation
Headline cohort
Operational Franchise Outlet - Gross Sales and Placements for 2025 Calendar Year · 2025 Calendar Year
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 1 [p.41 · WI · 2026-05-29] | $309,609 [p.41 · WI · 2026-05-29] | Not disclosed | Not disclosed | Not disclosed |
All disclosed cohorts (3)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| Operational Company Owned Outlet - Gross Sales and Disclosed Expenses Data for 2025 Calendar Year 2025 Calendar Year expense measure, not gross revenue |
1 [p.40 · WI · 2026-05-29] | $677,760 [p.40 · WI · 2026-05-29] | Not disclosed | Not disclosed | Not disclosed |
| Operational Company Owned Outlet - Gross Sales and Placements for 2025 Calendar Year 2025 Calendar Year |
1 [p.40 · WI · 2026-05-29] | $677,760 [p.41 · WI · 2026-05-29] | Not disclosed | Not disclosed | Not disclosed |
| Operational Franchise Outlet - Gross Sales and Placements for 2025 Calendar Year 2025 Calendar Year |
1 [p.41 · WI · 2026-05-29] | $309,609 [p.41 · WI · 2026-05-29] | Not disclosed | Not disclosed | Not disclosed |
“Some Outlets have earned this amount. Your individual results may differ. There is no assurance that you'll earn as much.” [p.41 · WI · 2026-05-29]
Extraction notes
- Item 20 outlet counts were extracted with model assistance and verified against the cited pages.
- Item 7 totals were extracted with model assistance and verified against the cited page.
- An Item 19 cohort was relabeled as an expense measure and is not eligible as the headline revenue figure.