Shipley Do-Nuts
Source filing: WI · filed 2026-04-30
Item 5 — Initial franchise fee
$40,000 [p.14 · WI · 2026-04-30]
Item 6 — Recurring fees (royalty & advertising)
| Royalty Fee | 5% of previous week's Gross Sales [p.14 · WI · 2026-04-30] |
|---|---|
| System Brand Fund Fee | 1% of previous week's Gross Sales [p.15 · WI · 2026-04-30] |
| Regional Advertising Cooperative Contribution | Not currently assessed for new franchisees; 1% of Gross Sales [p.15 · WI · 2026-04-30] |
| Required Minimum Expenditure for Local Advertising and Promotion | 2% of Gross Sales [p.15 · WI · 2026-04-30] |
| Advertising and Promotional Materials Handling Fee | 10% of actual cost [p.16 · WI · 2026-04-30] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$516,512 [p.22 · WI · 2026-04-30] – $855,147 [p.22 · WI · 2026-04-30]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 354 [p.58 · WI · 2026-04-30] |
|---|---|
| Franchised outlets at end of year | 381 [p.58 · WI · 2026-04-30] |
| Net change in franchised outlets | 27 [p.58 · WI · 2026-04-30] |
| Transfers | 24 [p.58 · WI · 2026-04-30] |
| Terminations | 0 [p.60 · WI · 2026-04-30] |
| Non-renewals | 0 [p.60 · WI · 2026-04-30] |
| Ceased operations (other) | 7 [p.60 · WI · 2026-04-30] |
| Company-owned outlets at end of year | 12 [p.58 · WI · 2026-04-30] |
Item 19 — Financial performance representation
Headline cohort
Reporting Franchised Shops - 305 franchised shops open at least 16 months prior to December 31, 2025 and continuously operating the full 12 month period · full 12 month period prior to December 31, 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 305 [p.55 · WI · 2026-04-30] | $933,203 [p.56 · WI · 2026-04-30] | $850,885 [p.56 · WI · 2026-04-30] | $2,999,501 [p.56 · WI · 2026-04-30] | $212,333 [p.56 · WI · 2026-04-30] |
All disclosed cohorts (6)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| Reporting Company Shops - 9 company-owned shops open at least 16 months prior to December 31, 2025 and continuously operating the full 12 month period full 12 month period prior to December 31, 2025 |
9 [p.55 · WI · 2026-04-30] | $1,520,037 [p.55 · WI · 2026-04-30] | $1,363,961 [p.55 · WI · 2026-04-30] | $2,709,527 [p.56 · WI · 2026-04-30] | $818,895 [p.56 · WI · 2026-04-30] |
| Reporting Franchised Shops - 305 franchised shops open at least 16 months prior to December 31, 2025 and continuously operating the full 12 month period full 12 month period prior to December 31, 2025 |
305 [p.55 · WI · 2026-04-30] | $933,203 [p.56 · WI · 2026-04-30] | $850,885 [p.56 · WI · 2026-04-30] | $2,999,501 [p.56 · WI · 2026-04-30] | $212,333 [p.56 · WI · 2026-04-30] |
| Top 25% Performing Reporting Franchised Shops (77 shops) full 12 month period prior to December 31, 2025 |
77 [p.56 · WI · 2026-04-30] | $1,468,882 [p.56 · WI · 2026-04-30] | Not disclosed | Not disclosed | Not disclosed |
| Top 50% Performing Reporting Franchised Shops (153 shops) full 12 month period prior to December 31, 2025 |
153 [p.56 · WI · 2026-04-30] | $1,232,194 [p.56 · WI · 2026-04-30] | Not disclosed | Not disclosed | Not disclosed |
| Bottom 50% Performing Reporting Franchised Shops (152 shops) full 12 month period prior to December 31, 2025 |
152 [p.56 · WI · 2026-04-30] | $632,245 [p.56 · WI · 2026-04-30] | Not disclosed | Not disclosed | Not disclosed |
| Bottom 25% Performing Reporting Franchised Shops (76 shops) full 12 month period prior to December 31, 2025 |
76 [p.56 · WI · 2026-04-30] | $509,139 [p.56 · WI · 2026-04-30] | Not disclosed | Not disclosed | Not disclosed |
“Set forth below we disclose certain historical financial performance representations for our company-owned Shops and franchised Shops that opened at least 16 months prior to December 31, 2025 (the "Measurement Period") and that remained open and continuously operating the full” [p.55 · WI · 2026-04-30]