Stanley Steemer Carpet Cleaner
Source filing: WI · filed 2026-04-08
Item 5 — Initial franchise fee
$20,000 [p.11 · WI · 2026-04-08]
Item 6 — Recurring fees (royalty & advertising)
| Monthly Royalty | Monthly royalty payment equal to seven percent (7%) of Gross Sales from Core Business and three percent (3%) of Gross Sales from Related Business. [p.13 · WI · 2026-04-08] |
|---|---|
| Minimum Annual Royalty | If the total of monthly royalty payments paid by you during a Minimum Annual Royalty Year does not meet the Minimum Annual Royalty you owe, you must pay us the difference. [p.13 · WI · 2026-04-08] |
| Additional Royalty | Zero (0) to three percent (3%) of total gross sales. [p.13 · WI · 2026-04-08] |
| Advertising Expenditure Requirement | Not less than ten percent (10%) of annual Gross Sales, allocated to qualifying Advertising Expenditures. [p.13 · WI · 2026-04-08] |
| National Advertising Fee | Up to four percent (4%) of monthly Gross Sales from Core Business and Related Business. Any increase in the fee percentage requires [p.13 · WI · 2026-04-08] |
| Advertising Expenditure Shortfall Payment | If you fail to meet the Advertising Expenditure Requirement and do not cure the shortfall within the Catch-Up Period, the shortfall amount will be payable to the national advertising fund. [p.14 · WI · 2026-04-08] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$175,685 [p.24 · WI · 2026-04-08] – $509,745 [p.24 · WI · 2026-04-08]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 210 [p.77 · WI · 2026-04-08] |
|---|---|
| Franchised outlets at end of year | 210 [p.77 · WI · 2026-04-08] |
| Net change in franchised outlets | 0 [p.77 · WI · 2026-04-08] |
| Transfers | 14 [p.79 · WI · 2026-04-08] |
| Terminations | 1 [p.82 · WI · 2026-04-08] |
| Non-renewals | 0 [p.82 · WI · 2026-04-08] |
| Ceased operations (other) | 0 [p.82 · WI · 2026-04-08] |
| Company-owned outlets at end of year | 54 [p.77 · WI · 2026-04-08] |
Item 19 — Financial performance representation
Headline cohort
Southeast States (Florida, South Carolina, Georgia) · calendar year 2025
| Outlets in sample | Average | Median | High | Low |
|---|---|---|---|---|
| 25 [p.75 · WI · 2026-04-08] | $3,789,863 [p.75 · WI · 2026-04-08] | $2,107,209 [p.75 · WI · 2026-04-08] | $13,374,991 [p.75 · WI · 2026-04-08] | $559,037 [p.75 · WI · 2026-04-08] |
All disclosed cohorts (11)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| Nationwide - all franchised outlets FY2025 calendar year 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| New England States (Connecticut, Maine, Massachusetts, Rhode Island, New Hampshire, Vermont) calendar year 2025 |
8 [p.74 · WI · 2026-04-08] | $1,650,746 [p.74 · WI · 2026-04-08] | $1,236,511 [p.74 · WI · 2026-04-08] | $4,405,725 [p.74 · WI · 2026-04-08] | $382,696 [p.74 · WI · 2026-04-08] |
| Mid-Atlantic States (New York, Pennsylvania, Maryland, Delaware, New Jersey) calendar year 2025 |
21 [p.75 · WI · 2026-04-08] | $2,562,268 [p.75 · WI · 2026-04-08] | $2,252,511 [p.75 · WI · 2026-04-08] | $7,346,681 [p.75 · WI · 2026-04-08] | $369,913 [p.75 · WI · 2026-04-08] |
| Great Lake States (Ohio, Illinois, Indiana, Wisconsin, Michigan) calendar year 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Mid-South States (Virginia, North Carolina, Tennessee, West Virginia, Kentucky) calendar year 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Southeast States (Florida, South Carolina, Georgia) calendar year 2025 |
25 [p.75 · WI · 2026-04-08] | $3,789,863 [p.75 · WI · 2026-04-08] | $2,107,209 [p.75 · WI · 2026-04-08] | $13,374,991 [p.75 · WI · 2026-04-08] | $559,037 [p.75 · WI · 2026-04-08] |
| Great Plains States (Arkansas, Kansas, Iowa, Missouri, Minnesota, Nebraska, Oklahoma) calendar year 2025 |
19 [p.75 · WI · 2026-04-08] | $712,501 [p.75 · WI · 2026-04-08] | $465,939 [p.75 · WI · 2026-04-08] | $1,600,713 [p.75 · WI · 2026-04-08] | $174,471 [p.75 · WI · 2026-04-08] |
| Southwest States (Arizona, New Mexico, Colorado, Utah, Texas, Nevada) calendar year 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Pacific Coast States (Alaska, California, Hawaii, Oregon, Washington) calendar year 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Southern States (Alabama, Louisiana, Mississippi) calendar year 2025 |
12 [p.76 · WI · 2026-04-08] | $1,425,152 [p.76 · WI · 2026-04-08] | $1,099,875 [p.76 · WI · 2026-04-08] | $4,270,793 [p.76 · WI · 2026-04-08] | $198,669 [p.76 · WI · 2026-04-08] |
| Northwestern States (Idaho, Montana, North Dakota, South Dakota, Wyoming) calendar year 2025 excluded: failed consistency checks |
Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
“Those Stanley Steemer franchisees that were in operation for all of 2025 had average annual gross sales for 2025 in the amounts listed below.” [p.74 · WI · 2026-04-08]
Extraction notes
- Item 7 totals were extracted with model assistance and verified against the cited page.
- The headline cohort's description does not explicitly state the population is franchised outlets — population not verified.