Starting Strength
Source filing: WI · filed 2026-07-31
Item 5 — Initial franchise fee
$39,950 [p.10 · WI · 2026-07-31]
Item 6 — Recurring fees (royalty & advertising)
| Royalty Fee1 | 8% of Gross Sales2 [p.12 · WI · 2026-07-31] |
|---|---|
| Marketing Fund Contribution3 | 2% of Gross Sales2 [p.12 · WI · 2026-07-31] |
| Local Marketing/ Advertising Expenses | 3% of Gross Sales2 [p.12 · WI · 2026-07-31] |
| Advertising Cooperative Fees 4 | Not yet established. [p.12 · WI · 2026-07-31] |
| Paid Advertising Management Fees13 | Currently $1,000 per month; may increase to a maximum of $3,000 per month [p.15 · WI · 2026-07-31] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$267,257 [p.20 · WI · 2026-07-31] – $707,518 [p.20 · WI · 2026-07-31]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 26 [p.65 · WI · 2026-07-31] |
|---|---|
| Franchised outlets at end of year | 28 [p.65 · WI · 2026-07-31] |
| Net change in franchised outlets | 2 [p.65 · WI · 2026-07-31] |
| Transfers | 1 [p.66 · WI · 2026-07-31] |
| Terminations | 0 [p.68 · WI · 2026-07-31] |
| Non-renewals | 0 [p.68 · WI · 2026-07-31] |
| Ceased operations (other) | Not disclosed |
| Company-owned outlets at end of year | 0 [p.65 · WI · 2026-07-31] |
Item 19 — Financial performance representation
The filing's Item 19 contains no cohort eligible for headline presentation under this site's rules (franchised population, gross revenue/sales, annual, not a ranked subset).
All disclosed cohorts (2)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| all franchised outlets from gym opening to March 21, 2026 cumulative from opening to March 21, 2026 |
28 [p.62 · WI · 2026-07-31] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| all franchised outlets 2025 calendar year 2025 calendar year |
28 [p.62 · WI · 2026-07-31] | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
“The following historic financial performance representation is derived from the actual results of twenty-eight (28) Starting Strength Franchised Gyms, all of which are currently open and operating as of March 21, 2026.” [p.62 · WI · 2026-07-31]
Extraction notes
- Item 7 totals were extracted with model assistance and verified against the cited page.