Surface Experts
Source filing: WI · filed 2026-04-06
Item 5 — Initial franchise fee
$75,000 [p.11 · WI · 2026-04-06]
Item 6 — Recurring fees (royalty & advertising)
| Royalty | See FDD [p.12 · WI · 2026-04-06] |
|---|---|
| Local Advertising | See FDD [p.12 · WI · 2026-04-06] |
| Brand Fund Contribution | See FDD [p.12 · WI · 2026-04-06] |
| Local and Regional Advertising Cooperatives | See FDD [p.13 · WI · 2026-04-06] |
Full Item 6 schedule (including one-time and conditional fees) is in the FDD itself.
Item 7 — Estimated initial investment (total)
$155,893 [p.17 · WI · 2026-04-06] – $273,200 [p.17 · WI · 2026-04-06]
Base single-franchise offering as stated in the FDD's total row. Multi-unit or area-development formats are not broken out here.
Item 20 — Outlets
| Franchised outlets at start of year | 87 [p.45 · WI · 2026-04-06] |
|---|---|
| Franchised outlets at end of year | 103 [p.45 · WI · 2026-04-06] |
| Net change in franchised outlets | 16 [p.45 · WI · 2026-04-06] |
| Transfers | 3 [p.46 · WI · 2026-04-06] |
| Terminations | Not disclosed |
| Non-renewals | 0 [p.50 · WI · 2026-04-06] |
| Ceased operations (other) | 0 [p.50 · WI · 2026-04-06] |
| Company-owned outlets at end of year | 0 [p.45 · WI · 2026-04-06] |
Item 19 — Financial performance representation
The filing's Item 19 contains no cohort eligible for headline presentation under this site's rules (franchised population, gross revenue/sales, annual, not a ranked subset).
All disclosed cohorts (8)
| Cohort | Outlets | Average | Median | High | Low |
|---|---|---|---|---|---|
| Franchised Locations operating in a single territory - Top 25% quartile by Average Annual Gross Revenue 2025 calendar year |
16 [p.42 · WI · 2026-04-06] | $1,111,479.35 [p.42 · WI · 2026-04-06] | $1,072,032.46 [p.42 · WI · 2026-04-06] | $1,602,723.08 [p.42 · WI · 2026-04-06] | $954,607.80 [p.42 · WI · 2026-04-06] |
| Franchised Locations operating in a single territory - Second 25% quartile by Average Annual Gross Revenue 2025 calendar year |
17 [p.42 · WI · 2026-04-06] | $703,219.69 [p.42 · WI · 2026-04-06] | $652,873.23 [p.42 · WI · 2026-04-06] | $904,406 [p.42 · WI · 2026-04-06] | $553,210.73 [p.42 · WI · 2026-04-06] |
| Franchised Locations operating in a single territory - Third 25% quartile by Average Annual Gross Revenue 2025 calendar year |
16 [p.42 · WI · 2026-04-06] | $468,010.01 [p.42 · WI · 2026-04-06] | $484,968.14 [p.42 · WI · 2026-04-06] | $543,752.62 [p.42 · WI · 2026-04-06] | $382,972.13 [p.42 · WI · 2026-04-06] |
| Franchised Locations operating in a single territory - Bottom 25% quartile by Average Annual Gross Revenue 2025 calendar year |
17 [p.42 · WI · 2026-04-06] | $256,081.73 [p.42 · WI · 2026-04-06] | $250,068.15 [p.42 · WI · 2026-04-06] | $369,811.40 [p.42 · WI · 2026-04-06] | $148,345 [p.42 · WI · 2026-04-06] |
| Franchised Locations operating in two or more territories - Top 25% quartile by Average Annual Gross Revenue 2025 calendar year |
2 [p.43 · WI · 2026-04-06] | $2,137,696.53 [p.43 · WI · 2026-04-06] | $2,137,696.53 [p.43 · WI · 2026-04-06] | $2,305,247.40 [p.43 · WI · 2026-04-06] | $1,970,145.66 [p.43 · WI · 2026-04-06] |
| Franchised Locations operating in two or more territories - Second 25% quartile by Average Annual Gross Revenue 2025 calendar year |
2 [p.43 · WI · 2026-04-06] | $1,508,209.96 [p.43 · WI · 2026-04-06] | $1,508,209.96 [p.43 · WI · 2026-04-06] | $1,537,329.91 [p.43 · WI · 2026-04-06] | $1,479,090 [p.43 · WI · 2026-04-06] |
| Franchised Locations operating in two or more territories - Third 25% quartile by Average Annual Gross Revenue 2025 calendar year |
2 [p.43 · WI · 2026-04-06] | $1,248,396.01 [p.43 · WI · 2026-04-06] | $1,248,396.01 [p.43 · WI · 2026-04-06] | $1,309,907.90 [p.43 · WI · 2026-04-06] | $1,186,884.12 [p.43 · WI · 2026-04-06] |
| Franchised Locations operating in two or more territories - Bottom 25% quartile by Average Annual Gross Revenue 2025 calendar year |
3 [p.43 · WI · 2026-04-06] | $899,392.42 [p.43 · WI · 2026-04-06] | $1,038,229.79 [p.43 · WI · 2026-04-06] | $1,172,240.64 [p.43 · WI · 2026-04-06] | $487,706.83 [p.43 · WI · 2026-04-06] |
“The following table presents Annual Gross Revenue information for the 75 Franchised Locations that had been open for at least a year and operated for the entire reporting year as of December 31, 2025.” [p.41 · WI · 2026-04-06]
Extraction notes
- Item 7 line items did not sum to the stated total; total shown is the FDD's stated total row only.